Marketing Manager

Marketing Los Angeles, California New Providence, New Jersey


Description

Martindale-Avvo comprises some of the leading players in the online legal space, including brands that have been trusted for generations: Martindale-Hubbell®, Avvo® and Nolo®. We provide comprehensive legal marketing solutions including real-time lead generation, online legal profiles, live chat, website creation and lead intake and retention services. Our network of resources, including Martindale.com, Avvo.com, Lawyers.com, Nolo.com and other top-ranking destinations, attracts over 25 million consumers per month — making us the largest legal network online.

Martindale-Avvo, a division of Internet Brands, is currently seeking a Marketing Manager who would be responsible for working with marketing directors to develop and implement customer acquisition and retention strategies across multiple business units. 

Responsibilities:

  • Build or provide direction on the creation of marketing and launch plans, positioning materials, value propositions, collateral and other sales tools to be prescriptive about selling.
  • Partner with Marketing, Sales, and Senior Leadership to develop and implement go-to-market strategies, marketing campaigns and digital collateral to drive demand. 
  • Drive new lead generation, retention and customer engagement through a variety of tactics such as webinars, emails, landing page optimization, social media, content and other marketing communications. Assist in building emails and landing pages and drafting content as necessary.
  • Proactively track, monitor, analyze and optimize campaign performance.
  • Continuously track and communicate performance and learnings. Be a leader in creating methods to determine marketing attribution and impact on the business.
  • Keep all relevant stakeholders updated and aware of upcoming initiatives and performance of active campaigns. 
  • Build strong relationships with Sales and seek to understand needs.

Qualifications:

  • 4+ years of marketing experience in a B2B environment, preferably in a segment or product marketing capacity and executing integrated campaigns
  • Demonstrated strategic planning experience.
  • Strong writing and editing skills.
  • Demonstrated project management skills.
  • Strong collaboration, communication and presentation skills. 
  • Experience A/B testing emails, landing pages.
  • Meticulous attention to detail and an eye for quality.
  • Experience with marketing automation (Marketo, Hubspot, Pardot, Eloqua) preferred.
  • Salesforce experience preferred.
  • Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment.
  • Passionate, inquisitive and self-motivated individual yet enjoys collaborating and working together with all levels

We Offer: 

  • Hands-on, continuous training
  • PTO + Paid Holidays
  • Competitive benefits: medical, vision, dental and life
  • 401(k) Match 
  • Fun working environment


About Internet Brands:


Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.