Senior Director of Marketing

Marketing Los Angeles, California


Description

Los Angeles based Internet Brands is seeking a Senior Director of Online Marketing to scale strategic online marketing efforts across a portfolio of businesses.  In conjunction with business unit marketing staff, the Senior Director of Marketing will work closely with the VP of Marketing to identify ways to optimize existing marketing initiatives and identify new marketing channels to support business objectives.

 

Responsibilities:

- Develop a deep understanding of the inner workings of key business units within Internet Brands.

- Provide direction, guidance, and optimization tactics to multiple marketing teams in planning and execution of customer acquisition campaigns across key acquisition channels, including, but not limited to: SEM, display/retargeting, social, mobile, affiliate, email, etc.

- Drive innovation and testing.

- Work closely with business unit management to identify and capture growth opportunities.

- Create and implement innovative multi-channel acquisition strategies & campaigns via strong collaboration with Product, Sales, and Business Development teams.

- Provide input to Product team regarding initiatives that can support key marketing objectives.

 

Qualifications:

- 10+ years of professional experience in marketing with a strong record of accomplishment in digital marketing.  Experience with lead businesses is preferred.

- Proven leadership driving collaboration and results through cross-functional teams and peers.

- Results-oriented with the ability to manage from strategic development to detailed execution.

- Deep understanding of SEM.

- Exceptional analytical abilities.

- Excellent management and team leadership skills.

- Demonstrated ability to coach and develop people.

- High degree of flexibility and ability to navigate ambiguity.

- Strong work ethic and demonstrated ability to operate in a fast paced, dynamic environment.

 

Success starts with having the right people. At Internet Brands, we value and mentor each member of our growing team.  We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment.  Our team of innovators has enabled Internet Brands to sustain high levels of profitability and success while evolving along with the Internet for over 20 years.

 

At IB, we promote an entrepreneurial, friendly culture that applauds innovation and results while embracing change and independence.  Our employees are intensely driven and constantly encouraged to reach higher and use creativity to achieve success – all the while enjoying high levels of collaboration and the luxury of coming to work in jeans and sneakers.  We are proud to offer a unique blend of the innovation of a start-up with the history, stability, and benefits of an established corporation.

Internet Brands and its wholly owned affiliates are an equal opportunity employer.