Manager, Marketing Operations and Demand Generation

Marketing San Francisco, California


Description

Insightly, the CRM that empowers companies to build lasting customer relationships, is looking to hire a manager of marketing operations and demand generation to join a growing team of top-notch marketing professionals.  This individual will work directly with the CMO and VP of Sales to define and execute on demand generation programs in support of building pipeline for the sales teams, based on pre-defined revenue targets.  A demonstrable history of successfully targeting mid-sized companies across a broad range of industries is required. 

Essential Job Functions

Ensure the marketing automation infrastructure is in place and functioning according to plan.

Responsible for all upsell and outbound demand generation planning, execution and reporting.

Operationalizing upsell and outbound campaigns through marketing automation.

Optimize the design, content, targeting & messaging of email communications.

Keep up-to-date on trends in lead generation, contact development and marketing technologies.

Work with the sales team to document demand generation definitions and campaign lead flow processes.

Work closely with the sales program managers to aggressively drive demand in line with sales targets across multiple market segments and multiple personas.

Analyze and report on core demand generation metrics, including target prospect list quality and accuracy, click-through rates, open rates, campaign performance, ROI, etc.

 

Job Requirements

High level of proficiency with email automation software, preferably Marketo.

Deep understanding of the latest CRM technologies and the concepts of persona / contact development and list management.

Experience in targeting and nurturing enterprise accounts.

Exceptional attention to detail and follow-through.

Excellent interpersonal skills, high energy and enthusiasm for a fast-paced environment.

Team oriented, strong cross-group collaborator.

Structured, logical thinker even when working in a fast-paced environment under tight timeframes.

Self-starter with the ability to drive projects from inception to completion.

Bachelors degree in Marketing, Business or related field; postgraduate qualification preferred.

5-7 years B2B marketing experience with at least 2 years of marketing automation, email production and analysis, preferably Marketo.

Perks:

Impact: A fun and exciting start-up culture that empowers each individual to make an impact on the business

Value: We seek to foster a positive, open environment where everyone is supportive and helpful

In addition:

  • 100% covered medical, dental, vision, and life insurance
  • Take the time you need to unwind with our flexible vacation policy
  • Fully paid for Clipper Card (We’re close to both Caltrain, Bart, and Muni)
  • Catered lunch every Friday + fully stocked kitchen
  • Quarterly volunteering events to give back to our community
  • Biweekly massages
  • Generous parental leave policy

Our Story:

Customers today are smarter, more social, more discerning and have more choices than ever before. Only customers can decide if they will be customers for life. At Insightly we believe that to be worthy of such commitment, businesses must go beyond traditional CRM and fundamentally rethink their customer relationships.

Insightly provides customer relationship management software for small and midsize business across a range of industries such as manufacturing, consulting, health & wellness, media, and others.

Founded in 2009 and based in San Francisco, Insightly is backed by $38 million in funding over three rounds from leading venture capital firms: Emergence Capital Partners, Cloud Apps Management LC, Sozo Ventures, and TrueBridge Capital Partners.

Want to learn more about Insightly?

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At Insightly, we foster a friendly, inclusive, and family-oriented work culture where we are dedicated to both professional and personal development. We are also committed to our community, engaging in quarterly volunteer events while promoting cross-functional teamwork.

We celebrate diversity and welcome all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Insightly is an Equal Opportunity employer committed to building out a diverse workplace.