Senior Product Marketing Manager

Marketing San Francisco, California


Senior Product Marketing Manager – Insightly Marketing


Insightly CRM is looking for a top-notch Senior PMM to join an energetic and growing marketing team. This individual will be a self-starter, highly motivated, and have a deep working knowledge of the CRM and Martech markets. The ability to create compelling messaging and differentiated content assets to support awareness creation and demand generation for all go-to-market channels, is a core competency. Experience in bringing new products to market is preferred. This role will report directly to the CMO.

 Essential Job Functions:

Work cross-functionally with Product Management, Product Engineering, Sales and Marketing to define target personas in vertical markets and develop content and messaging to reach them.

Develop market analysis including market research, market problem definition, market sizing and business competitive analysis resulting in a market requirements document that feeds into the product strategy.

Manage the product release / launch process.

Work with Analyst Relations to proactively engage the industry analyst community, to educate them on Insightly Marketing and its future roadmap and to drive favorable positioning in analysts’ respective annual reports.

In conjunction with executive management, serve as an Insightly spokesperson to internal organizations, customers, partners, industry analysts and press.

Work closely with the Sales and Services teams to identify customers to be nurtured as customer references.

Work closely with the Sales teams to align marketing resources to support sales in identifying and closing opportunities.

Job Requirements:

Highly motivated energetic self-starter, passionate and deeply knowledgeable about the CRM and Martech markets, with a strong vision on where the markets are headed.

3-5 years experience in enterprise SaaS product marketing 

Strong analytical, communication, organizational, presentation and leadership skills.

Strong written and verbal communication skills, qualitative analysis skills, and project management skills required.

Excellent interpersonal skills with experience leading cross functional teams and interacting with technical, non-technical, professional, and executive levels.

Undergraduate business or technical degree a must; post graduate preferred.

Our Mission:

  • To empower companies to build lasting relationships with their customers.

Core Values:

  • We play as a team.
  • We are ambitious and think big.
  • We strive to make customers happy.
  • We build with simplicity not complexity.

About Us

Insightly is a well-funded VC-backed startup that provides cloud-based Customer Relationship Management (CRM) and Project Management software to small businesses. Insightly is the most widely deployed CRM application on the Google Apps Platform with more than 1.5M users located in over 200+ countries worldwide using our software.

Insightly is on a significant growth trajectory with a solid track record and reputable investors. We have concluded a Series C financing round and is backed by Emergence Capital Partners, Cloud Apps Management LC, Sozo Ventures, and TrueBridge Capital Partners.

Insightly is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status