Commercial Business Analyst
Description
Job Summary
The Commercial Business Analyst will play a key role in shaping our commercial strategy by providing actionable insights and analytics. This role is designed for a data-driven professional ready to support revenue generation efforts and drive decision-making. The role will involve interacting closely with sales, finance, and prescriber teams, focusing on our rental and direct-to-patient channels. This position offers an exciting opportunity to be deeply involved in a CRM upgrade project, working hands-on with Salesforce, Tableau, and Alteryx.
Responsibilities
(Specific tasks, duties, essential functions of the job)
- Analytics and Forecasting
- Gather, analyze, and interpret data to support commercial forecasts, performance tracking, and trend analysis.
- Design and maintain engaging, real-time dashboards using Tableau, providing insights for both strategic and tactical decisions.
- Sales Commission and Incentive Planning
- Work collaboratively with leadership to design and implement commission structures that drive our sales goals and align with business objectives.
- Financial Support and Variance Analysis
- Partner with the finance team to prepare monthly revenue and expense forecasts, explaining variances and identifying opportunities for operational efficiency.
- CRM Optimization and Data Management
- Participate actively in the upgrade of our Salesforce CRM system, working with IT and cross-functional stakeholders to streamline workflows and enhance data quality.
- Develop, maintain, and optimize master data management processes; leverage Alteryx for automated workflows and data cleansing.
- Stakeholder Collaboration
- Act as a key analytical partner to our prescriber team, providing targeted insights that support field activities with hospitals and physician offices.
- Engage regularly with the direct-to-patient team, supporting lead generation efforts and evaluating campaign effectiveness through data-driven insights.
Knowledge, Skills, and Abilities
- Proven experience as a Data Analyst, Business Analyst, or similar role, ideally within a commercial environment.
- Strong analytical skills with proven ability to create actionable insights from complex data.
- Proficiency in Tableau and Salesforce with a solid understanding of CRM analytics.
- Ability to manage multiple projects and deadlines while maintaining attention to detail.
- Excellent communication skills to effectively collaborate across teams, translating analytics into strategic recommendations.
Qualifications (Experience and Education)
Required:
- Bachelor’s degree in Business, Economics, Statistics, Computer Science, Information Systems, or a related field.
- 3+ years in a data analytics or business analyst role.
- Demonstrated proficiency with Tableau for data visualization and reporting.
Preferred:
- Experience working with Salesforce CRM, including managing data and reporting within the platform.
- Familiarity with data analytics tools like Alteryx and Snowflake is a plus.