Sr. Director of Marketing
Description
Why Inogen
Inogen is a mission-driven medical technology company dedicated to improving lives through innovation in home respiratory care. Inogen is embarking on an exciting patient-centric journey to change the home respiratory care landscape driven by exceptional commercial execution. This role offers the opportunity to shape and develop global downstream marketing strategy at a pivotal time on Inogen’s growth journey, and the opportunity to build and lead a world-class team, and directly impact patient choice and outcomes.
Position Summary
Inogen is seeking a Senior Director of Downstream Marketing to lead global, omnichannel commercialization efforts for its portable oxygen and respiratory therapy portfolio. The successful candidate will be responsible for developing and delivering a market leading downstream marketing plan across consumer, healthcare professional (HCP), and channel partner audiences, driving demand, adoption, and brand awareness and leadership worldwide.
The ideal candidate is a seasoned medtech marketing leader with a strong track record of building and developing high-performing teams [of 10+ marketers], leading in a regulated global environment, and successfully balancing consumer marketing excellence with HCP trusted partnerships. This role requires strategic rigor, operational excellence, hands-on leadership and a strong ability to collaborate across the organization.
Key Responsibilities
Downstream Strategy & Execution
· Lead the global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with the Inogen brand platform, clinical positioning and engagement, and growth objectives.
· Collaborate with the Product Marketing team to translate upstream product strategy and value propositions into compelling messaging, campaigns, and commercial tools across all touchpoints.
· Partner on go-to-market planning for new product launches, lifecycle management initiatives, and geographic expansions.
· Drive consistent, compliant messaging across regions while enabling appropriate localization for global markets. Find creative and compelling approaches to drive awareness, conversion and prescription of best-in-class Inogen products.
Consumer & HCP Marketing Leadership
· Oversee consumer marketing including DTC campaigns, digital performance marketing, patient education, and brand storytelling.
· Lead HCP marketing for pulmonologists, sleep specialists, homecare providers, and discharge planners, including promotional campaigns, clinical education, congress support, and sales enablement.
· Ensure marketing strategies effectively address both clinical decision-making and consumer purchase behaviors in a complex healthcare ecosystem.
Global Commercial Enablement
· Partner closely with global sales, market access, medical affairs, and regional commercial teams to drive aligned execution.
· Develop sales enablement tools, training programs, and playbooks to support global field organizations and distribution partners.
· Support global distributors and international markets with scalable assets and frameworks.
Team Leadership & Development
· Lead, mentor, and develop a multi-disciplinary downstream marketing organization of 10+ professionals, including managers and junior marketers.
· Build a strong leadership bench, fostering a culture of accountability, collaboration, and continuous development.
· Attract, retain, and develop top marketing talent with clear career paths and performance expectations.
Performance, Analytics & Compliance
· Establish KPIs and dashboards to measure campaign effectiveness, pipeline impact, and ROI across channels.
· Leverage customer insights, market research, and analytics to inform strategy and optimize performance.
· Ensure all marketing activities adhere to regulatory, legal, and compliance standards across global markets.
Required Qualifications
· Bachelor’s degree required; MBA or advanced degree strongly preferred.
· 12+ years of progressive marketing experience within medical device, medtech, or regulated healthcare environments.
· Demonstrated success leading downstream marketing across both consumer (DTC) and HCP-focused strategies.
· Proven people leader with experience managing and developing teams of at least 10 marketers, including people managers.
· Experience operating in a global commercial environment, including support of international markets and regional teams.
· Strong understanding of regulated marketing, medical/legal review processes, and healthcare compliance.
· Strategic thinker with the ability to operate at both executive and executional levels.
Preferred Qualifications
· Experience in respiratory, durable medical equipment (DME), or chronic care categories a plus.
· Track record of successful product launches and large-scale integrated campaigns.
· Strong digital marketing and omnichannel expertise, including performance media and CRM across both consumer and HCP stakeholder groups.
· Experience partnering closely with sales leadership and commercial operations.
Leadership Competencies
· Strategic and commercial mindset with strong execution discipline
· Inspiring people leader and talent developer
· Data-driven decision maker
· Collaborative partner across functions and geographies
· Comfortable operating in fast-paced, growth-oriented environments
Inogen assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $192,000.00 and $240,000.00 annually. However, actual base salary if hired will be determined on an individualized basis and will be based on non-discriminatory factors, including as to individual skills, education, experience and market location.
Our Benefits and Rewards:
In addition to the expected base salary, this role is eligible to participate in Inogen’s annual performance bonus incentive plan, highly competitive and company-sponsored benefits, and wellbeing programs rooted in our strong culture of excellence. As a valued member of our team, Inogen provides health, dental, and vision insurance, 401(k) plan plus employer contribution and match, and generous paid leaves such as vacation and sick leave, including paid volunteer time, that can support you and your family through moments that matter.
Inogen is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.