Marketing Communications Specialist
Description
INNIO Waukesha Gas Engines is looking for a dynamic and passionate Marketing Communications Specialist who is ready to shape the future of the energy industry. In this role, you will be at the heart of our multi-channel marketing programs, driving their development, execution, and monitoring.
You will be the catalyst for effective marketing campaigns, working hand-in-hand with product managers, sales managers, and marketing leaders. Your leadership will be instrumental in internal communications campaigns and engagement initiatives. You will also be the master tracker of campaigns and the manager of cross-functional projects spanning marketing, product line, and sales.
Key Responsibilities:
- Orchestrate multiple projects across various channels to bolster lead generation from inception to conversion.
- Own and develop lead and demand generation campaigns, uncovering new opportunities within our existing customer base and potential clients for our products and services.
- Oversee the creation and delivery of marketing and digital advertising materials, including websites, sales collateral, graphics, exhibits, advertising, promotional programs, and webinars.
- Plan, organize, and manage industry-specific conferences and exhibitions, from booth concept and design to on-site coordination.
- Take the reins of all social media activities, including writing, posting, managing comment activity, tracking metrics, and analyzing results.
- Develop and manage all internal communication processes, including SharePoint site updates; manage external channel and end-user communication including advisories, bulletins, newsletters, and more.
- Drive the company’s community engagement and outreach efforts, including events, sponsorships, and partnerships.
- Minimum of 5 years' experience in B2B marketing, communications, sales, or product support roles.
- Bachelor’s degree or equivalent experience required.
- Technical/engineering background with natural gas engines and/or industrial products preferred.
- Experience in the oil and gas industry is a plus.
- Stellar written and verbal communication skills are essential.
- Proficiency with Microsoft Word, PowerPoint, Excel is a must.
- Familiarity with marketing, email, go-to-market, and webinar software such as Adobe Creative Cloud, Marketo, Staff Base, Zoom Info, and Go To Meeting Web Conferencing.
- Experience using Photoshop, InDesign, Illustrator, and Acrobat.
#Waukesha
INNIO offers a great work environment, professional development, challenging careers, and competitive compensation. INNIO is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, gender (including pregnancy), sexual orientation, gender identity or expression, age, disability, veteran status or any other characteristics protected by law.