Entry-Level Marketing Specialist

Graphic & Design Cincinnati, Ohio


Description

Position at InnerWorkings

 

entry-level Marketing Specialist

The Marketing Specialist will be responsible for setting up and sending approval email creative campaigns. This role will utilize Q/C steps to ensure accuracy and will be responsible for testing, monitoring, troubleshooting, pulling post deployment reports, and filtering data lists. The individual will work closely with the onsite creative team and the Front End Developer.

 

responsibilities

  • Set up and schedule approved Email creative for deployment in Exact Target, using supplied HTML files and audience selection criteria
  • Q/C Email configuration settings to ensure accuracy of content and functionality, as well as compliance with client and regulatory requirements for email marketing
  • Generate live tests of each campaign, including all variants (control vs. test versions, market localization versions, etc.) and distribute for client review/approval
  • Monitor Email Campaigns from deployment stage through successful delivery to intended audience
  • Report, troubleshoot and/or directly resolve any Campaign delivery issues in a timely fashion
  • Filter automated data lists based on client provided criteria
  • Pull post-deployment performance reports for all campaigns and distribute to clients per defined reporting cadence
  • Assist with production, versioning and Q/C of campaign landing pages as needed

 

Requirements

  • 2+ years relevant professional experience
  • Bachelor’s degree in Marketing, Communication, or a related field of study preferred
  • Strong attention to detail
  • General knowledge of Microsoft Office
  • Experience with Exact Target, Mail Chimp or similar email campaign management / marketing automation platforms
  • Ability to multi-task
  • Ability to prioritize work with tight deadlines
  • Ability to work in a team environment
  • Strong analytical and problem-solving skills
  • Strong communication skills
  • Knowledge of HTML a plus

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