Associate III, Marketing-PHL
Ingram Micro touches 80% of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With $46 billion in revenue, we have become the world’s largest technology distributor with operations in 56 countries and more than 30,000 associates. We continue to strategically expand our global reach with 32 acquisitions since 2012. Position Summary: Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials. What you bring to the role: Seasoned individual contributor. Works under limited supervision for routine situations. Provides assistance and training to lower level employees. Problems typically are not routine and require analysis to understand. Makes minor adjustments to working methods. Explains practices, procedures and policies to reach agreement wit others outside of the job area. Provides administrative or technical support at a senior level. Proficient in the various competencies relevant to their job. May act as a lead or mentor to more junior technical or administrative support personnel. Works on assignments that are moderately difficult, requiring judgment in resolving issues or in making recommendations. Generally works independently within established procedures associated with the specific job function. Normally receives little instruction on daily work. Determines methods and procedures on new assignments. May be informal team leader. Two year college degree or equivalent experience and minimum 3 year experience in functional area. OR High School Diploma or equivalent and 5 years functional experience, preferably at a senior level. Has substantial understanding of the job and applies knowledge and skills to complete a wide range of tasks. *This is not a complete listing of the job duties. It’s a representation of the things you will be doing, and you may not perform all of these duties.