Indochino Careers

RESPONSIBILITIES:

• Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content used in email sends
  • Conduct list segmentations based on criteria such as behavior, value, past email engagement and website interactions (content downloads, site page visits, etc.)
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers
  • Work to minimize list decay and unsubscribes while increasing productivity of email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Deep understanding of the customer lifecycle process, able to create, implement, and execute a plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
• Work closely with Ecommerce team to ensure email and sms channels showcase our weekly promotions
• Conduct customer segmentation and develop campaigns and programs for targeting specific customer groups (per segmentation efforts)
• Assist in managing the tools and relationships with vendors and agency partners which support consistent and appropriate engagement with customers at various stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
• Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
• Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis

• You’re the first to know what’s going on in the world of email and SMSmarketing. You speak a language of acronyms, like OR, CTR, RPR, CPA.
• You excel having your hands in many things at once, a true team player with a positive, collaborative attitude and ability to foster in a transparent and honest work environment.
• You have a strong attention to detail.
• You get excited about data, testing innovative ideas, copy and formats.
• You’re curious and committed to keeping on top of new developments in the Retention landscape to ensure we remain ahead of the curve in our email marketing efforts.
• You’re motivated to take ownership and grow by expanding new and existing strategies and refine & improve every task you take on.
• You’re known for your analytical mindset and the ability to quickly learn new concepts and technologies, and clearly explain them in cross-functional teams both verbally and in writing.
• You’re an entrepreneurial spirit who knows how to get things done in a fast-paced environment and comfortable with ambiguity and rapid rates of change.
• You love a challenge and being challenged.
• You are able to effectively receive and communicate feedback in a positive manner.

• Minimum 2+ years as a retention marketing professional with email/sms marketing and loyalty program creation experience at a consumer-focused company
• Strong familiarity with HTML especially around Email Development
• You have experience with Email Service Providers (ESPs) such as Klaviyo, SalesForce Marketing Cloud, Mailchimp, Bloomreach etc.
• Experience with segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
• Proven project management skills