Manager Marketing Analytics

Marketing / Product Marketing Salt Lake City, Utah Columbus, Ohio Richardson, Texas Denver, Colorado Austin, Texas Dallas, United States Minneapolis, Minnesota Atlanta, Georgia


Manager Marketing Analytics

Location: SLC UT, Richardson TX, Dallas TX, Austin TX, Columbus OH, Atlanta GA, Minneapolis MN

​The Manager, Marketing Analytics will be responsible for delivering advanced analytics and data-centric support for the marketing team in a B2B environment. This role will work closely with the Marketing and Sales teams to identify business problems and provide data-driven solutions. This role will champion the intelligent use of data to help tell the story and inform strategic business decisions. 

As a Manager, Marketing Analytics a Typical Day Might Include the Following:

  • Ownership of the overall B2B marketing analytics strategy and process.

  • Analyze complex data sets to develop actionable insights and trends that can drive differentiated approaches for lead generation and account-based marketing.

  • Lead the day-to-day collaboration with Marketing and Sales stakeholders to communicate insights and recommend data informed strategies.

  • Capture business requirements for data and analytic solutions and collaborate with Marketing team to ensure business requirements align with business needs.

  • Support the processes to implement data insights into action by integrating into Salesforce CRM system.

  • Partner with Marketing leadership to provide insights, drive decision making and reconcile data at an upper level.

  • Own the reporting project queue and ongoing project management for reporting.

  • Work closely with Marketing Data Management team for collaboration on data strategy.

    To Land This Gig You'll Need:
    • ​Bachelor's degree in Marketing, Communications, Statistics, Data Engineering or related field or equivalent work experience required. 
    • 6+ years' experience using large B2B marketing data sets and analytical tools

    • 3+ year managing employees is a high-tech company

    • In-depth knowledge of B2B analytics data, pipeline measurement, attribution methodologies and industry standards

    • Understanding of key Marketing KPIs including SiriusDecisions Demand Waterfall metrics and conversion rates

    • Tableau, Domo, or equivalent report building experience

    • Data-driven mentality

    • Extremely detail oriented with the ability to identify and solve problems.

    • Organizational and project management skills including the ability to prioritize multiple projects and complete according to tight deadlines

    • Ability to develop and nurture good working relationships with internal stakeholders

    • Strong communication, presentation, and leadership abilities

    • Proficient in the MS Office suite 

    • Experience with a Customer Relationship Management tool (Salesforce)

    • Experience with a Marketing Automation Platform (Marketo)

    • Experience in B2B marketing within SaaS technology companies

    • Basic knowledge of SQL​

    • Managing teams of analytics professionals

    ABOUT NICE inContact: NICE inContact makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics. NICE inContact provides the world’s #1 cloud customer experience platform, NICE inContact CXone™, combining best-in-class Omnichannel Routing, Workforce Optimization, Analytics, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE inContact is a part of NICE (Nasdaq: NICE), the worldwide leading provider of both cloud and on-premises enterprise software solutions. 

    NICE is committed to provide an environment based on equal opportunity for all qualified applicants and employees. It is the policy of NICE to afford equal employment opportunities to qualified individuals, regardless of age, race, color, creed, religion, citizenship, ancestry, national origin, sex, gender, pregnancy, mental or physical disability, marital status, veteran status, service in the Armed Forces, sexual or affectional orientation, atypical hereditary cellular or blood traits, genetic information, status as a victim of domestic or sexual violence, and/or any other status protected by any applicable federal, state and/or local statute or regulation.