Customer Demand Generation Manager

Marketing / Product Marketing Salt Lake City, Utah Columbus, Ohio Atlanta, Georgia Hoboken, New Jersey Austin, Texas


Description

Demand Generation Manager II

Location: Salt Lake City, UT; Hoboken, NJ; Austin, TX; Atlanta, GA; Columbus, OH (Office based)

The Customer Demand Generation Manager will plan, develop, execute, manage and assess assigned demand generation activities to ensure customer pipeline and revenue goals are met. This role will partner closely with internal teams, such as product marketing, marketing operations, customer experience and sales, as well as vendors, to achieve set goals.​


As a Customer Demand Generation Manager, a Typical Day Might Include the Following:

  • Plan, develop, execute and assess marketing programs, including, but not limited to integrated email and paid digital campaigns, webinars, social/blog postings and web.
  • Collaborate across the organization – with product marketing, marketing operations, corporate communications, sales, service, customer experience and finance – to achieve marketing goals and objectives.
  • Forecast, measure and analyze impact of demand generation programs on sales cycles. Monitor reports and dashboards to demonstrate progress toward goals.
  • Assist peers in developing target marketable segments through the CRM database for campaign initiatives.
  • Provide support to the sales teams through enablement tools, campaign training and market expertise.
  • Build and maintain ongoing communications with the regional sales VPs and directors, field marketing peers and other key stakeholders to gain buy-in, understanding and participation in marketing programs.
  • Identify sales training needs related to the specific marketing efforts led by this role, and collaboratively develop programs to address knowledge gaps.
  • Manage vendor relationships, as assigned, including negotiating preferred pricing and terms.


To Land This Gig You'll Need:

  • ​Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field (or equivalent work experience) is required
  • At least 4-5+ years of marketing-related experience including experience with high-tech, B2B, enterprise software environments
  • Proven experience in various marketing techniques, including digital and traditional marketing
  • Understand complex buying/selling processes involving multiple decision-makers for B2B high-tech software and services purchases
  • CRM and marketing automation platform experience, especially Salesforce and Marketo
  • Proficiency in MS Office applications including Outlook, Word, PowerPoint and Excel
  • Demonstrated excellent written (including editing and proofreading), verbal and visual communication skills
  • Strong interpersonal skills and ability to earn trust and respect from sales management, combined with ability to influence others and work cross-functionally with other departments
  • Proven ability to manage large, detailed projects to tight timelines, often under pressures of time, uncertainty and budget
  • Vendor management and contract negotiation
  • High energy, self-directed team player
  • Demonstrated ability to take initiative, lead by example and achieve extraordinary results​


Bonus Experience:

  • Experience in hi-tech field. Contact center experience is a plus.
  • SaaS/on-demand software experience
  • Experience with Salesforce.com, Power BI, and Marketo


ABOUT NICE CXone: NICE CXone makes it easy and affordable for organizations around the globe to provide exceptional customer experiences while meeting key business metrics. NICE CXone provides the world’s #1 cloud customer experience platform, NICE CXone™, combining best-in-class Omnichannel Routing, Workforce Optimization, Analytics, Automation and Artificial Intelligence on an Open Cloud Foundation. NICE CXone is a part of NICE (Nasdaq: NICE), the worldwide leading provider of both cloud and on-premises enterprise software solutions.

NICE is committed to provide an environment based on equal opportunity for all qualified applicants and employees. It is the policy of NICE to afford equal employment opportunities to qualified individuals, regardless of age, race, color, creed, religion, citizenship, ancestry, national origin, sex, gender, pregnancy, mental or physical disability, marital status, veteran status, service in the Armed Forces, sexual or affectional orientation, atypical hereditary cellular or blood traits, genetic information, status as a victim of domestic or sexual violence, and/or any other status protected by any applicable federal, state and/or local statute or regulation.

NICE is committed to provide an environment based on equal opportunity for all qualified applicants and employees. It is the policy of NICE to afford equal employment opportunities to qualified individuals, regardless of age, race, color, creed, religion, citizenship, ancestry, national origin, sex, gender, pregnancy, mental or physical disability, marital status, veteran status, service in the Armed Forces, sexual or affectional orientation, atypical hereditary cellular or blood traits, genetic information, status as a victim of domestic or sexual violence, and/or any other status protected by any applicable federal, state and/or local statute or regulation.