Marketing Manager (Upstream)

Marketing Irvine, California


The primary focus for the Marketing Manager (Upstream) is ownership of the product pipeline in development and improvements to existing products. This ownership includes product development efforts, including but not limited to market analysis, LMR planning, Launch Planning, VOC codification, and field team interaction/feedback organization. In addition, the Upstream Product Manager drives strategies for the product portfolio through collaboration with the cross-functional product team ensuring VOC is heard. This position must be able to communicate with all areas of the company and will interact on a regular basis with R&D, QA/RA, Clinical, Marketing, Sales, Customers and Senior Leadership.


  • Ensure that key commercial objectives are exceeded for the assigned product line
  • Drive commercial inputs for product development and implement strategies to optimize input from HCPs and sales team
  • Analyze and report regularly on product performance via highly data driven metrics
  • Formulate new strategies for optimization of product pipeline/design management
  • Actively communicate on and codify device procedure improvements and techniques that lead to optimized patient outcomes
  • Collaborate with training team to enhance product training and capture any device or procedural improvements
  • Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices
  • Work closely with key opinion leaders to maximize their participation in launch activities
  • Organize business plans to determine how new products will fit into sales portfolio
  • Organize and execute LMRs to give actionable date to engineering team and recommendations based on results
  • Analyze potential new markets and products to determine value of pursing developing solutions to unmet needs in adjacent disease states
  • Maintain current knowledge of relevant literature and competitive landscape

  • Bachelor's Degree preferably in marketing, business, biological/clinical science, or engineering, MBA a plus, with a minimum of three (3) years of medical device/medical products marketing experience. Medical device sales experience is a plus
  • Excellent communication and presentation skills
  • Must have a good understanding of the medical environment to effectively respond to market concerns and provide technical support for products
  • Able to convert product/customer feedback into valuable insights that can help drive the development of new marketing programs
  • Ability to competently represent the Company at professional functions and customer meetings
  • Excellent advocacy and persuasive skills
  • Proficient software skills across all standard programs; experience a plus
  • Must be able to work independently with minimal direction
  • A healthy disdain for the status quo, and a willingness to question existing practices to identify better alternatives
  • Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary
  • Ability to succeed in a rapidly changing, agile environment where continuous innovation is requisite to success
  • Ability to plan and manage at both strategic and tactical levels
  • Strong project management and organizational skills
  • Ability to succeed and be effective in a fast-paced, entrepreneurial environment