Strategy Director - Consumer

Strategy & Insights Towson, Maryland


Description

Reporting to the VP of Strategy & Insights, the Strategy Director is a strategic leader for both agency and client teams, proactively shaping strategic direction and identifying strategic opportunities for clients and agency alike to grow and succeed. Strategy directors are responsible for knowing their clients and leveraging insight and strategy to provide a north star and inspire great, creative work across the agency. 

A successful Strategy Director serves as a trusted leader and collaborator to imre’s clients and across internal teams. This individual has a high level of skill in setting a strategic vision and helping teams see that vision through, keeping an eye to driving effective results. They should also be aggressively curious, in relentless pursuit of innovation, and passionate about high quality of work. And, as a leader on the Strategy & Insights team, the position requires taking initiative and applying an entrepreneurial spirit as our agency continues to grow at a fast clip.

PRINCIPAL RESPONSIBILITIES AND DUTIES: 

  • Own a point of view and vision for human-centric marketing, and communicate that within the context of the larger client category landscape
  • Mine new methodologies and frameworks for understanding the experiences of stakeholders
  • Setting a standard for understanding consumer behaviors and further developing our approach to using empathy, emotional insights and optimism to understand problems, and unlock innovative solutions
  • Ensuring our integrated agency approach and work product is strategy-led
  • Growing internal and external demand for brand strategy and insights across our business
  • Directing and leading ongoing client strategy initiatives, while remaining focused on medium and long-term planning and growth opportunities
  • Mobilizing support for strategies within the agency and in front of clients, fostering confidence and enthusiasm for the strategic direction set forth
  • Directing the implementation of strategy, providing strong strategic leadership throughout the work process lifecycle, both internally and externally
  • Providing operational team leadership, owning strategy & insight team resource and partner management
  • Mentoring others to understand and enhance the application of strategy & insights
  • Troubleshooting and problem solving in collaboration with senior cross functional team leaders around client and team challenges, seeking continued improvement
  • Applying strategy to help support agency growth and revenue 

KNOWLEDGE SKILLS AND ABILITIES REQUIRED:

  • Bachelor’s Degree in Marketing, Communications or related field
  • 8+ years of industry/sector academic and practical experience with a wide array of new product, brand, advertising and research methodologies
  • Highly motivated, with strong strategic leadership skills
  • A proven track record in establishing and managing effective strategic plans
  • The ability to engage, inspire and make complex subjects understandable
  • Exceptional written and oral communication and presentation abilities
  • The drive to be successful and perform well in all aspects of strategic work in an entrepreneurial environment
  • The flexibility to work over a number of projects and balance workload

THE PERKS:

  • The best coworkers you'll ever meet
  • Reduced Friday hours year round
  • $200 quarterly Mind and Body bonus
  • Sabbatical leaves starting at 3 years
  • 401K with match
  • Generous PTO program
  • Beer Thursday & Happy Hours in the office
  • Bagel Fridays & Wellness Wednesday
  • Annual company retreat

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law.  This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.