Copywriter

Creators Team New York, New York


Description

imre is a passionate independent marketing agency that creates purpose driven ideas that work. We are an innovative team of creators harnessing the twin powers of optimism and empathy to turn patients and healthcare providers into brand believers. We are one of the fastest growing and most exciting agencies working in pharmaceutical marketing today and we’re looking for a Copywriter to partner with our in-house creative team on several projects across numerous client groups! 

The Copywriter's primary responsibility is to write creative copy to support powerful creative marketing that will enable imre Health clients to achieve their goals.  Deliverables include marketing campaigns, digital and social extensions, and “pick-up” pieces for all other jobs pertaining to our clients needs.  The  Copywriter will play a role in creative team concepting sessions and help transform those concepts into successful campaigns and programs. They will help ensure that our creative execution never loses sight of our strategic vision for the healthcare/pharmaceutical  industry – treating patients, healthcare providers (HCPs), and prescribers like people.


PRINCIPAL RESPONSIBILITIES AND DUTIES:  

  • Creative vision focused on impacting change in healthcare
  • Construct effective, impactful copy that is strategically on target
  • Participate in the strategy and development of creative briefs and related meetings
  • Work closely with the creative lead to generate original concepts that reflect brand positioning
  • Develop a variety of concepts for each assignment that display diversity between them -- attacking the creative problem from different points of view yet producing concepts consistent with the marketing strategy
  • Understand the problem they are solving for
  • Be able to discuss and support their creative concepts to the brand account team
  • Work with internal team to develop effective, impactful copy as tactical elements are developed
  • Follow copy through agency/client process and review from original concept to finished piece
  • Complete assigned projects in a timely manner
  • Be a resource on the product and its therapeutic area

KNOWLEDGE SKILLS AND ABILITIES REQUIRED

  • Bachelor’s degree in English, Communications, Journalism or related field
  • 2+ years of experience in copywriting (healthcare experience preferred)
  • Strong attention to detail and version control
  • Excellent, demonstrated writing and oral communication skills
  • Comfortable working in a fast-paced environment
  • Able to articulate project feasibility to account management and clients
  • Self-starter with an understanding of the unique challenges surrounding healthcare industry
  • The ability to create, articulate and document great consumer/patient/user-centered on and offline experiences
  • Ability to learn scientific information about assigned therapeutic category
  • Portfolio/Writing Samples a MUST

THE PERKS:

  • The best coworkers you'll ever meet
  • Reduced Friday hours year round 
  • $200 quarterly Mind and Body bonus
  • Sabbatical leaves starting at 3 years
  • 401K with match
  • Generous PTO program
  • Beer Thursday & Happy Hours in the office
  • Bagel Fridays & Wellness Wednesday
  • Annual company retreat

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law.  This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.