Marketing Insight Analyst

Strategy & Insights New York, New York


Description

imre is a passionate independent marketing agency that creates purpose driven ideas that work.  We partner with some of the world’s top brands, and we’re looking to add a passionate Marketing Insights Analyst to join our dynamic team of experts.

The Marketing Insights Analyst is central to supporting integrated agency teams in making data-informed decisions and strategic recommendations to our clients.  They will deliver accurate, relevant and actionable data insights around audience and user behaviors across channels and platforms. 

PRINCIPLE RESPONSIBILITIES AND DUTIES:

  • Support strategists and activation team members by providing analysis and insight in service of answering key questions related to business, cultural trends, audience mindsets and behaviors, and competitive landscape intelligence
    • Using syndicated tools to collect and mine data including MRI/Simmons, Cision, Meltwater, Sysomos, Datamonitor Healthcare etc.
      • Building strategic queries to generate actionable data output
      • Own the data manipulation and analysis of data outputs
    • Executing desktop/secondary research
    • Reviewing and distilling information from primary research reports
    • Distill findings from data sources into clear, simplified, actionable insights and frameworks
    • Deliver presentation-ready outputs of insights (audience/persona profiles, journey maps, competitive analysis, trend reports, etc.)
  • Monitor and analyze digital media, marketing, category-specific, and cultural trends
  • Prepare trend reports
  • Create reports, presentations and other client-ready deliverables

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

  • Bachelor’s Degree
  • Experience in resources data output & analysis using
    • MRI-Simmons and Connect Plus (experience using tool)
    • Brandwatch Analytics and/or Sysomos (Social Intelligence Data)
    • Cision
    • Meltwater
    • Microsoft Office (Excel)
    • Datamonitor Healthcare
  • Quick data-mining and manipulation skills with select tools, programs and data sets
  • Ability to synthesize, summarize and share facts and findings
  • Exhibits Data Literacy 

THE PERKS:

  • The best coworkers you'll ever meet
  • Reduced Friday hours year round 
  • $200 quarterly Mind and Body bonus
  • Sabbatical leaves starting at 3 years
  • 401K with match
  • Generous PTO program
  • Beer Thursday & Happy Hours in the office
  • Bagel Fridays & Wellness Wednesday
  • Annual company retreat

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law.  This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.