Marketing Operations Specialist

Marketing Any Major City in the Western US, United States Austin, Texas Salt Lake City, Utah Los Angeles, California


Marketing Operations Specialist

The Opportunity

Imperva is seeking a skilled Marketing Operations Specialist. This person is responsible for efficiency of marketing systems and processes, operational support of demand programs, and campaign production.  This candidate will partner with demand generation, events, BDR, and sales operations teams to and others to drive growth and operational excellence.

Responsibilities

  • Drive meaningful action through data-driven mindset
  • Maintain and support marketing data intelligence, including the attribution, analysis, reporting and dashboards of key marketing metrics and KPIs
  • Identify and address data quality issues – driving improved quality in all data related activities e.g. list pulls, list uploads, Salesforce.com lead disposition processes.
  • Manage and address technical aspects of key marketing systems used to generate, distribute, and report on leads. Systems include Salesforce, Marketo, Bizible, Demandbase, LeanData, etc.
  • Oversee the campaign execution function within Marketing Ops to support all outbound email communication including nurture programs
  • Establish, maintain, and improve upon processes in Marketo and Salesforce that ensure best practices in campaign and lead performance
  • Establish and maintain scalable processes that ensure best practices in lead management, technology and budget management.
  • Drive improvement on production systems to ensure flawless execution - including but not limited to QA of program/campaign assets
  • Assist with database cleansing, enrichment, and acquisition initiatives.
  • Identify and address data quality issues – driving improved quality in all data related activities e.g. list pulls, list uploads, Salesforce.com lead disposition processes.
  • Manage projects in areas of related responsibility to drive operational excellence and business growth.

Qualifications

  • 5+ years’ experience in marketing operations or a closely related role
  • Highly skilled in Marketo (certification highly desired), as well as Salesforce
  • Familiarity with Bizible, LeanData, Demandbase, DiscoverOrg, and Tableau desired
  • Experience and knowledge with campaign operations best practices in order to optimize performance, effectiveness and investments
  • Detail oriented and analytical with the ability to quickly identify issues and drive resolution
  • Ability to use data & marketing intelligence to identify trends, interpret data & persuasively recommend improvements and optimization options
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Experience working cross-functionally and influencing others
  • Strong verbal and written communications
  • Undergraduate degree in Marketing, Business Administration, or Finance

Our Company
Imperva is an analyst-recognized, cybersecurity leader—championing the fight to secure data and applications wherever they reside. Once deployed, our solutions proactively identify, evaluate, and eliminate current and emerging threats, so you never have to choose between innovating for your customers and protecting what matters most. Imperva—Protect the pulse of your business. Learn more: www.imperva.com, our blog, on Twitter.

Rewards
Imperva offers a competitive compensation package that includes base salary, medical, flexible time off and more. It’s an exciting time to work in the security space. Check out our products and services at www.imperva.comand career opportunities at www.imperva.com/careers 

Legal Notice
Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law. 

 

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