Marketing Strategist
Description
Join Our Team as a Marketing Strategist at Impact, a Nationally Recognized Best and Brightest Workplace!
About Impact's Managed Marketing Division: At Impact, we take pride in being a full-service agency that caters to all our clients' marketing needs. When you become an Impact client, you gain access to our entire team of creative minds, strategic thinkers, and insightful analysts. We kickstart our client engagements with a comprehensive strategic plan tailored to their unique goals. As our clients' goals and needs evolve, rest assured that we possess the skills, experience, and services to meet their evolving requirements.
Our Comprehensive Solutions Include:
- Website Design & Development
- Automation
- SEO
- Content Marketing
- Photography and Video
- Digital Branding
- Market Research & Analysis
- Paid Media & Paid Search
- App Design & Development
- Business Consulting
Marketing Strategist Overview:
Marketing strategists are responsible for conducting consumer and market research and working with internal subject matter experts and account managers to align marketing efforts with overall client business goals and develop, communicate and reinforce data-informed strategies that aim time, effort, resources and creativity at tasks that matter because they solve problems and drive meaningful change for our clients.
As a marketing strategist, you will represent the voice of the consumer by collecting data via methods like interviews and surveys and synthesizing to create well-segmented audience profiles. You will also represent the current state of the market by conducting competitive audits, studying industry reports and identifying breaking trends. In collaboration with subject matter experts in areas such as automation, paid media, organic media, and UX/UI you and your account management partners will leverage data to create marketing, branding, and content, strategies that are aligned with client objectives and the scope of work in order to clarify next steps. After clarifying what needs to happen next, you will act as a guide and participant in the development of ideas that are likely to achieve the specified objectives. After ideas go live, you will work with subject matter experts to monitor ongoing performance data to clarify learnings, identify problems and guide ongoing optimization.
A successful marketing strategist will have excellent analytical, critical thinking, problem solving, research and communication skills that allow them to quickly and accurately understand clients, systems and situations, identify problems and test, and learn from, solutions as they work to optimize marketing efforts to the greatest extent possible.
- Own consumer research, designing, executing, and synthesizing research to collect, catalogue and synthesize data into effectively segmented, information-rich audience profiles
- Own market research that identifies market leaders, contextualizes the competitive landscape, aggregates relevant news and trends and studies analogous industries to establish and maintain a holistic situational and systemic perspective and lay the groundwork for identification of opportunity
- Work with internal teammates and clients to align on effective and specific goals, KPIs, metrics and target conditions
- Work with subject matter experts to ensure data is being used to accurately represent reality and effectively inform strategy
- Collaborate with account managers to ensure strategies are fully aligned with each client’s scope of work
- Spearhead the development of strategies and briefs that use data to clarify next steps that are likely to solve problems and progress clients towards their goals
- Liaise with internal teams to ensure consistent strategic alignment across channels, tactics, activations, etc.
- Strong understanding of, and demonstrable experience with, branding, content marketing, and social media marketing
- Analytical, critical and scientific thinker who knows how to accurately interpret data to identify and understand problems and enjoys thinking creatively to develop, implement and analyze solutions to ensure ongoing learning and incremental improvement
- Inquisitive, persistent, courageous and authentic with ability to challenge data, assumptions and points of view while maintaining respect for the individual
- Strength in developing insights which uncover truths about consumers and brands, and which inspire creative development
- Familiarity with standard Marketing platforms and associated data points and their meanings
- Strong understanding of current advertising trends and best practices
- Proficient in designing, executing and analyzing qualitative and quantitative research
- Strong attention to detail
- Advanced communication skills: speaking, writing and presenting
- Proficient in the use of storytelling to persuasively convey information and insight to teammates and clients
- Outstanding organizational and time management skills
- Great leadership skills
- Proficient in Microsoft suite including Outlook, Teams, Word, Excel and Powerpoint
Benefits
- 20 days of PTO
- 12+ paid holidays
- Flexible Sick Day Policy
- Paid Parental Leave
- Comprehensive Health, Disability, Life, Dental, and Vision Plans
- 401(K) discretionary match & retirement plans
- Continued education reimbursement
- Ongoing training & development opportunities
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