Director of Communication & Public Relations
Description
Impact is a leading national managed services provider, specializing in: IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management. Our partnerships are defined by thoughtful business strategy, solutions architecture, technology deployment, and ongoing support –with a driving focus to bring enterprise-level resources to the SMB and midmarket. We are committed to customer-centric excellence, delivering tailored solutions that enhance client value and drive sustainable growth. Join our team of experts and be part of an innovative culture that puts customers at the heart of everything we do.
Overview
The Director of Communications & Public Relations is a strategic and hands-on leader responsible for building and executing a comprehensive communications and public relations strategy that drives awareness, trust, and preference for the Impact brand. This role will oversee both internal and external communications, develop and maintain an integrated communications calendar, and create a proactive PR and thought leadership engine that amplifies Impact’s voice across industries and markets.
This individual will collaborate closely with the executive team, corporate marketing, sales, HR, and service divisions to ensure alignment and consistency in storytelling, positioning, and messaging. The ideal candidate blends strategic acumen with strong writing, media, and relationship-building skills—and thrives in a fast-paced, high-performance environment.
Responsibilities
- Communications Strategy & Execution
- Build, own, and operationalize the enterprise communications strategy across internal and external channels, ensuring alignment to brand vision, mission, and revenue goals.
- Develop and maintain a master communications calendar spanning executive communications, company announcements, product/service updates, and brand campaigns.
- Create messaging frameworks, tone, and storytelling architecture that strengthen brand perception and employee engagement.
- Lead speechwriting, executive ghostwriting, and content creation for corporate leadership, including talking points, op-eds, and keynote support.
- Serve as brand guardian for narrative consistency and alignment across all communication touchpoints.
- Public Relations & Brand Awareness
- Develop and lead an integrated PR and thought leadership strategy to elevate Impact’s brand nationally across target industries.
- Cultivate relationships with media, analysts, and influencers to secure consistent coverage and amplify brand credibility.
- Build press kits, media lists, and executive briefing materials for interviews and speaking opportunities.
- Create and activate campaign-based PR programs that align to brand and demand generation initiatives—driving measurable awareness and lead engagement.
- Partner with digital marketing to ensure PR outcomes contribute to SEO, backlink, and digital authority metrics.
- Internal Communications
- Partner with HR and executive leadership to craft and execute an internal communications framework that fosters alignment, engagement, and culture.
- Lead company-wide storytelling for strategic initiatives, growth milestones, and cultural campaigns.
- Manage communication cadence for leadership announcements, all-hands meetings, and employee events.
- Cross-Functional Collaboration
- Work closely with brand, creative, and content teams to ensure message consistency across all campaigns and channels.
- Collaborate with demand generation to integrate PR and communications efforts into go-to-market and pipeline-building initiatives.
- Provide media and communication training to executives and subject matter experts.
Things We Are Looking For
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field; Master’s preferred.
- 10+ years of experience in communications and PR, with at least 5 years in a leadership role.
- Proven success developing and executing integrated communication strategies in a high-growth or enterprise environment.
- Demonstrated ability to drive measurable impact across brand awareness, share of voice, and engagement metrics.
- Strong writing, editing, and storytelling skills across corporate, executive, and customer-facing narratives.
- Experience managing PR agencies, media partners, and vendor relationships.
- Strong understanding of digital PR, content amplification, and data-driven communications.
- Ability to thrive in a fast-paced, dynamic, and collaborative environment.
Why Join Us?
Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time.
At the heart of everything we do are our core values, which guide how we work, grow, and succeed together:
- Innovation: We embrace change because innovation lives outside the comfort zone.
- Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
- Honesty: We are fiercely transparent and consistently honest.
- Fun: We fuel work with fun, knowing life's too short for boring.
- Low Ego: We champion ideas over titles, because brilliance knows no rank.
- One Team: We win as a team, we lose as a team, we are one team.
Benefits
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Impact, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current salary range is $135,000-$150,000 plus bonus eligibility, if applicable.
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- Up to 20 days of PTO
- Up to 7 Paid Sick Days
- 12+ paid holidays
- Paid Parental Leave
- Comprehensive Health, Disability Life, Dental and Vision Plans
- 401(K) & retirement plans
- Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
- Continued education reimbursement
- On-going training & development opportunities
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Impact, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current salary range is $135,000-$150,000 plus bonus eligibility, if applicable.
Join us at Impact, where your ideas matter, your growth is supported, and your work creates real change. Let’s build something incredible together!
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