Senior Marketing Designer
Description
The Opportunity:
IGN Entertainment is searching for a Senior Marketing Designer to play a pivotal role in evolving and elevating the visual identity of one of the world's most influential entertainment brands. This is a crucial, future-facing position that sits at the intersection of entertainment marketing, brand storytelling, and visual system design. The designer will be responsible for defining how IGN Entertainment shows up across campaigns, content, events, and B2B communications, ensuring a cohesive and compelling presence across film, TV, streaming, gaming, and pop culture partnerships. Furthermore, you will be key in developing the brand and communication systems for IMAGINE, IGN Entertainment’s proprietary Audience AI platform. This requires translating complex, behavioral data and audience intelligence into clear, visually compelling narratives, research studies, infographics, and pitch materials for global entertainment partners and media agencies.
We are looking for more than just a designer. We need a storyteller, a thinker, and a creative technologist who is deeply passionate about how fans engage with their favorite worlds. The ideal candidate loves entertainment, is excited by turning audience data into high-impact visuals, and understands how to bring campaigns to life through sophisticated design. You should be comfortable designing engaging motion and 3D-inspired elements, and possess a strong conceptual understanding of user flow and digital clarity for web and CRM applications. This is an exciting opportunity to present new ideas, shape visual stories, and influence how IGN communicates its intelligence and value to the world.
This is a full-time, hybrid position based in Los Angeles, CA and requires working from our office 3 days each week. Due to the nature of this role, there is an expectation to be comfortable working outside of a standard schedule from time to time for client needs and events. This position involves work with a computer, requiring extended periods of sitting or standing, and regular use of hands and vision.
Key Responsibilities:
- Brand and Campaign Design (IGN Entertainment)
- Evolve and elevate IGN Entertainment’s brand identity across editorial, social, events, content, commerce, and corporate storytelling.
- Craft high-impact sales collateral, pitch decks, media kits, and presentations that translate IGN’s audience intelligence into compelling narratives.
- Build scalable branded templates, toolkits, and design guidelines that empower teams across markets and platforms.
- Support major brand moments including IGN Live, our 30th Anniversary initiatives, global tentpoles, and annual sales stories.
- Partner closely with Sales, Production, Editorial, Research, and Experiential teams to concept, refine, and execute design solutions across both consumer and commercial initiatives.
- Intelligence & Visual Storytelling (IMAGINE)
- Oversee the visual identity for the IMAGINE platform and its sub-brands, ensuring clarity, consistency, and a premium design standard.
- Design structured storytelling frameworks for audience reports, insights decks, partner presentations, and case studies.
- Create data visualizations that turn complex behavioral signals into clear insights for marketers and entertainment partners.
- Help establish the future of IMAGINE’s design language as it scales into new products, markets, and commercial opportunities.
- Collaborate with IMAGINE product, research, and data teams to translate audience intelligence into simple, compelling visual narratives.
- Creative Concepting & Collaboration
- Partner with marketing, sales, editorial, research, and product leaders to concept solutions for B2B brand campaigns, and storytelling initiatives.
- Translate briefs into creative directions that balance entertainment style, strategic clarity, and audience understanding.
- Collaborate with motion and video teams to produce animated versions of brand systems, logos, and insight visualizations.
- Brand Stewardship & Innovation
- Protect and evolve IGN Entertainment’s design standards across a multi-brand ecosystem.
- Drive the adoption of consistent brand language and visual identity across all teams.
- Stay current on entertainment, design, AI, and cultural trends to ensure IGN remains an innovative, forward-looking brand.
- Motion, 3D & Emerging Creative Workflows
- Produce motion graphics and 3D-inspired creative to enhance research, campaign, and IMAGINE product storytelling.
- Incorporate AI-enhanced creative tools to support conceptual development and accelerate design pipelines.
Job Qualifications:
- The Must-Haves:
- Bachelor’s degree in Graphic Design, Visual Communication, or related field.
- 5+ years as a Brand, Visual, or Senior Designer in entertainment, media, tech, or a creative agency environment.
- A portfolio demonstrating strong brand systems, campaign design, and data-driven storytelling.
- Proficiency in Adobe Creative Suite, Figma, and presentation tools (Keynote, Google Slides, PowerPoint).
- Experience designing for multi-brand ecosystems and cross-platform creative systems.
- Strong ability to simplify complex narratives into clear visual stories.
- Excellent communication, presentation, and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Not Required, but Nice-to-Have:
- Experience in entertainment or gaming culture.
- Familiarity with data visualization, dashboards, or insight-based design.
- Exposure to AI creative tools or emerging design workflows.
- Experience working closely with Sales, Marketing Strategy, or Research teams.
About IGN:
IGN Entertainment, a division of Ziff Davis, is one of the world’s largest gaming and entertainment media platforms for fans to explore and celebrate games, film, TV, comic, and much more. Across its 15 digital properties, IGNE reaches more than 470 million monthly users in 100 countries and engages with 85 million fans on social media. Through its online digital store Humble Bundle, IGNE has donated over $270 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Learn more at corp.ign.com.
About Ziff Davis:
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits:
IGN Entertainment offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then IGN Entertainment is the place for you.
Compensation Range:
Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The total salary compensation for this role is $90,000 - $110,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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