Custom Content Director

Creative Services Los Angeles, California


Custom Content Director


Location: LA

Salary: DOE


IGN is looking for a Custom Content Director to lead a team of creatives who work cross-departmentally to generate original ideas for, and collaborate on the execution of, custom content for commercial campaigns. Partnering with the sales and creative strategy teams, this role will conceive of original concepts and, once sold, work closely with our production team to help oversee the content coming to life. The Custom Content Director must be able to help guide, shape and conceptualize ideas that both achieve the client’s objectives while also appealing to IGN’s discerning audience of millions. Success in this role will be driven by collaboration and you must be comfortable balancing client and audience needs alongside production considerations for delivering best in class creative ideas that we pitch and create.


The Custom Content Director sits within IGN’s global creative solutions team which has offices in LA, New York, San Francisco, London, and Sydney. The team is responsible for conceptualizing  and delivering custom campaigns for IGN’s advertisers: these can include any combination of bespoke ad design, branded content, content sponsorship, events and product launches that run across multiple platforms including as well as its social profiles such as Twitter, Snapchat, Instagram, TikTok and Facebook.


IGN’s team is made up of all kinds of people who share a common love of games, TV, movies, comics, tech, and all things geeky. We strongly encourage people of every race, gender, sexual orientation, and background to apply. 




        Leading brainstorms with your immediate team as well as wider teams (e.g. production, social, sales etc) to generate ideas that excite our clients and our audience

        In collaboration with the production team, providing guidance on lead times and production budgets required to execute on original ideas

        Where necessary, revising ideas based on client or internal feedback

        Providing write-ups of your ideas that the creative strategy teams can craft campaign narratives around

        Briefing internal sales and production teams on the ‘why’ behind original ideas

        Providing talent recommendations where applicable

        Providing feedback and direction on proposed treatments during pre-production

        Providing clear, direct, actionable feedback on internal drafts of written and video content

        Where necessary, providing the same for design collateral as well (e.g. logos, ad creative)

        Planning and coordinating our promotional strategy around the content created by the team

        Overseeing, advising on, and producing go-live collateral (e.g. headlines, site copy) for content the team creates

        Reviewing and understanding how content performed and allowing that to feed into best practices for future content

        Coaching team members on structuring creative, write-ups and developing best practices


The successful candidate will be able to demonstrate:


        Passion for IGN, its content and its subject matter

        Experience creating - or overseeing the creation of - video and written content that resonates with people

        Experience generating big and small ideas as well as grasping what it take to bring them to life

        A clear understanding of the video content production process

        An understanding of the RFP process and how to articulate ideas in a client-friendly manner

        Successful management of a dynamic, high performance team

        An openness to implement and evolve processes and best practices

        A collaborative mindset, especially as it relates to to problem solving and generating ideas

        An ability to respond to and action feedback on their ideas and work from internal and external stakeholders

        Proven experience working effectively with cross-functional teams (technical and non technical) and all levels of management (internally and externally)


Nice to have, but not essential:


        Experience working in a digital media environment

        Experience working across global time zones

        Experience providing insight on digital ad and display media