Chief Communications Officer (Immediate Opening)

Headquarters WESLACO, TEXAS SAN ANTONIO, TEXAS AUSTIN, TEXAS EL PASO, TEXAS FORT WORTH, Texas HOUSTON, TEXAS MIDLAND, TEXAS BATON ROUGE, LOUISIANA TAMPA BAY, FLORIDA


Description

Position at IDEA Public Schools

About IDEA Public Schools: 

 

At IDEA Public Schools, we believe in college for ALL and we are committed to ensuring that all our students graduate from college. IDEA Public Schools has grown from a small school to the fastest-growing network of tuition-free Pre-K-12 public charter schools in the United States sending 100% of our students to college. 50% of our students graduate from college in 6 years – that’s 8 times the national rate for students in our communities! 

 
IDEA was founded in 2000 as a single school with 150 students in the Rio Grande Valley. When interest exceeded building capacity, to meet the demands, IDEA’s co-founders committed to serving more students in the Rio Grande Valley of Texas and beyond. We now serve over 65,000 students across Texas and Louisiana. Be on the lookout for IDEA schools opening near you—with continued growth in our current regions and new launches in Tampa Bay, FL (2021)and Jacksonville, FL (2022)! 

 

When you choose to work at IDEA, you are part of our IDEA Team and Family. You will work alongside team members who set and reach ambitious goals every day, are excited to continue to grow with IDEA, and work relentlessly to make college for all a reality. 

 

To learn more about IDEA, check out this video. 


Role Mission:  The Chief Communications Officer (CCO) is the senior leader responsible for stewarding IDEA’s brand locally and nationally, managing internal and external communications, and driving our marketing strategy.  The CCO supports topline organizational goals including student and staff recruitment and retention through marketing, creative services, and events.    

This is a national role and candidates should be able to reside in one of IDEA’s named or future locations:  the Rio Grande Valley, Austin, San Antonio, El Paso, Houston, Tarrant County, Permian Basin,  Baton Rouge, New Orleans, Tampa, Jacksonville, or Cincinnati. 

Accountabilities 

 

Oversee internal communication, media relations, family communications, and external communications, to include the following strategic priorities: 
  • Organize the IDEA Story 
  • Develop and execute an internal communications strategy that builds allegiance and mission alignment among IDEA’s team & family 
  • Promote communications standards internally and externally 
  • Develop an internal communications strategy, including developing and curating the Hub (IDEA’s intranet) 
  • Expand the IDEA Audience 
  •  Engage in comprehensive outreach strategies to press and partners  
  • Create IDEA Storytellers 
  • Focus internal communications on key messages and increase opportunities and incentives for staff, students, and families to engage  
  • Responsible for the onboarding and development of IDEA’s receptionists 
  • Develop quarterly publications 
  • Develop quarterly publications (IMPACT Magazine, Persistence/Enrollment Publications, IDEA’s Annual Report) that help to steward persistence and brand awareness at IDEA 
  • Create IDEA’s Crisis Communications protocols and resources 
  • Create a crisis communications strategic plan and resources for IDEA campuses 
  • Serve as point person for select organizational crises 
  • Make IDEA a thought leader nationally in education/education reform 
  • Promote IDEA leaders and programs as subject matter experts on key initiatives and objectives 
  • Play a key role in leveraging national media to drive broad public understanding of IDEA’s mission and impact and supported key organizational goals 
  • Increase year over year positive brand recognition by pitching and securing human interest media placements and generating compelling human-interest stories 
  • Oversee prospecting, developing, and cultivating media relationships locally, statewide, and nationally 

 

Direct and manage all brand strategy initiatives to include brand identity, brand positioning and related campaign activities for four top-line organizational goals (enrollment, hiring, fundraising, and retention) across all regional media markets 
  • Act as the authority and lead promoter of the IDEA brand, ensuring consistent brand expression through all touch points, across all external and internal audiences and platforms 
  • Influence the digital marketing and sponsorship strategies to ensure brand consistency and ability to grow brand value 
  • Establish guidance for all creative marketing communications and collateral across all channels, including print, digital, video, brochures, reports, marketing materials, templates, and all related branded communications vehicles to ensure that materials consistently comply with brand standards and strategy 
  • Manage the overall health of the brand by leveraging data and analytics, and tracking key brand measurements (i.e., brand awareness, brand consideration) 
  • Provide strategic and tactical brand and creative-services support for key organizational initiatives 
  • Steward IDEA’s brand by creating one-of-a-kind, inspiring experiences through events across new and emerging markets, including signature, enrollment, and community entry events 
  • Oversee social media and public relations strategy to keep affiliation-building news top of mind for IDEA families 

 

Partner with IDEA’s Executive Directors and Advancement Team to successfully launch in new regions 
  • Develop and implement strategic plans, communications, resources, and media relations tactics to help generate leads and increase brand awareness and recognition in new regions 
  • Develop go-to-market strategy for each new market, including insights gathering via focus groups, positioning and messaging strategy, and ground softening marketing plan 
  • Work with established media partner to plan and place media buys with the goal of brand awareness leading up to recruitment season; drive execution of materials, including writing creative briefs, copywriting, and providing design direction; media plan will include, but is not limited to mass media, OOH, digital-display and social, and direct mail that attracts IDEA’s target audiences 
  • Track lead acquisition cost and stay within designated ceilings per region 
  • Create and oversee an analytics infrastructure to track and monitor all efforts across online marketing channels 

 

Partner with other senior leaders to ensure IDEA achieves its top-line goals 
  • Work in partnership with the Human Assets team to establish and execute a marketing strategy with tailoring towards regional context to successfully drive hiring goals 
  • In partnership with Operations and Academic Services leaders, lead the go-to-market and student and family onboarding strategy for the recruitment and enrollment cycle 
  • Partner with the Advancement team to achieve annual fundraising goals  

 

Live values of IDEA 
  • Believes and is committed to our mission: that all students are capable of getting to and through college  
  • Committed to leading by example to strengthen diversity, uplift equity, and honor inclusion 
  • Is driven by outcomes and results, and wants to be held accountable for them 
  • Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly 
  • Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change 
  • Seeks and responds well to feedback, which is shared often and freely across all levels of the organization 
  • Works through silos and forges strong cross-departmental relationships in order to achieve outcomes 

 

Supervisory Responsibilities: 

  • Manages the Communications, Marketing, and Creative Services teams 

 

Qualifications: 

  • Education:  Bachelor’s degree required 
  • Experience: 10+ years of professional experience, with at least 5 years of senior leadership experience 

 

Competencies 

  • Analyzing data to identify trends, draw conclusions, and prioritize actions that yield results and achieve goals  
  • Reviewing plans and drafts of marketing and communication products to provide high quality feedback both verbally and in writing  
  • Identifying the needs of our key stakeholders and planning backwards to ensure the effectiveness and implementation of our marketing and communications  
  • Able self-reflect and continuously improve 
  • Able to balance the demands of multiple projects at different stages of development while maintaining quality and consistency across all work streams and adapting to unexpected tasks that may arise 
  • Able to coach and develop their team members to maximize performance 
  • Able to set clear expectations, manage their team to deliver results, and hold others accountable for performance  

IDEA Public Schools does not discriminate on the basis of race, color, national origin, age, sex or disability, in admission or access to, or treatment of employment in its programs and activities. Any person having inquiries concerning the organization's compliance with the regulations implementing Title VI of Civil Rights Act of 1964 (Title VI), Section 504 of the Rehabilitation Act of 1973 (Section 504), or Title II of the Americans with Disabilities Act of 1990 (ADA), may contact IDEA Human Resources at (956) 377-8000.