IDEA Public Schools Careers

Director of Content Strategy

 This is a vacancy for the 26-27 school year with a target start date of July 1, 2026

Mission:

The Director of Content Strategy leads the vision, development, and execution of IDEA Public Schools’ content strategy to strengthen awareness, engagement, and alignment with the organization’s mission and brand. This leader ensures that all digital, creative, and storytelling outputs—from video and photography to web, print, and social—work cohesively to inspire and inform IDEA’s audiences while advancing organizational priorities. 

Supervisory Responsibilities:

The Director of Content Strategy oversees the Content Strategy team, including creative services, multimedia, and copywriting staff and manages external creative partners as needed. 

Location:

This is a full-time position based in Texas, with preference given to candidates who live in Austin, El Paso, Houston, Permian Basin (Midland/Odessa), Rio Grande Valley, San Antonio, and Tarrant County (Fort Worth), or who are willing to relocate.

Travel Expectations:    

Ability to travel up to 10% of the time to team quarterlies, on-site creative direction or content gathering, or during signature events such as College Signing Day. 

What You’ll Do – Accountabilities

Essential Duties:

• Develop and execute a comprehensive content strategy aligned to IDEA’s mission, organizational priorities, and stakeholder engagement goals while defining success metrics for reach, engagement, and brand consistency across channels.
• Manage the planning, creation, and delivery of high-quality, optimized content across web, social, video, and print channels, ensuring all materials adhere to brand standards and advance strategic campaigns, including enterprise initiatives. 
• Supervise creative design, video production, and content teams while building systems, workflows, and project management processes to ensure timely, efficient, and on-brand production. 
• Utilize analytics and audience insights to assess content effectiveness and inform data-driven adjustments to messaging, format, and delivery. Additionally, work to improve searchability, accessibility, engagement, and innovation across all platforms. 
• Collaborate with business partners and leaders to maintain a consistent voice, tone, and narrative across all IDEA platforms. Ensure storytelling reflects IDEA’s core values and strategic vision. 
• Hire, develop, and mentor content and creative professionals. Foster collaboration, creativity, and accountability through clear expectations, coaching, and professional growth opportunities. 
• Stay current on trends in content strategy, storytelling, and digital engagement. Identify opportunities to elevate IDEA’s creative presence, introduce new formats, and improve systems that support scale and quality. 

Additional Duties and Responsibilities:

• Partner with Communications and Marketing leaders to align messaging calendars and audience segmentation plans.
• Support special events, campaigns, and leadership communications with creative storytelling assets.
• Manage creative vendors and budget for content production and digital asset management.
• Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change
• Seeks and responds well to feedback, which is shared often and freely across all levels of the organization
• Works through silos and forges strong cross-departmental relationships to achieve outcomes.

Knowledge and Skills – Competencies

• Make Strategic Decisions: This team member uses data and trends to drive decisions that impact multiple teams, while anticipating risks and planning contingencies for key initiatives. They apply strategic frameworks to clarify challenges and guide coherent action, and they actively support others in strengthening their strategic thinking and decision-making capabilities.  

• Manage Work and Teams: This team member leads cross-functional coordination to align efforts with strategic goals, optimizing resource use and minimizing silos. They build accountability frameworks, monitor key performance indicators to guide adjustments, and mentor emerging leaders, while implementing scalable systems that enhance efficiency and team effectiveness. 

• Grow Self and Others: This team member identifies development needs across multiple groups and integrates them into broader strategic plans. They create structures that support ongoing growth, engage in succession planning, and continuously refine development strategies based on outcomes and data. Through this work, they foster a culture where continuous learning is a core part of daily work and leadership. 

• Build a Culture of Trust:  This team member fosters a team culture where individuals genuinely care for one another both personally and professionally. They lead with transparency, encourage open communication, including healthy conflict—and promote reliability and consistency, while regularly seeking and responding to team feedback to enhance the collective experience. 

• Communicate Deliberately: This team member communicates a clear and compelling vision that aligns team efforts with organizational goals. They proactively identify and address communication gaps across workstreams, implementing solutions to enhance coordination, while anticipating and resolving stakeholder concerns before they surface. 

Additional Skills:

• Exceptional data analytics and content optimization skills
• Strong command of storytelling, editorial planning, and content governance
• Experience with Adobe Creative Suite, project management tools, and digital analytics platforms
• Excellent visual and written communication skills
• Ability to manage multiple complex projects with competing deadlines. 

Required Education and Experience:

• 8+ years in content strategy, creative direction, or communications leadership
  Proven track record managing creative teams and multi-channel content programs
• 3 + years of full-time people management required 

Preferred Education and Experience:

• Bachelor’s degree in Communications, Marketing, Design, or a related field (Master’s preferred)
• Content creation or management experience
• Creating a scalable content strategy
• Experience in education, nonprofit, or mission-driven sectors 

Physical Requirements:

• This is a sedentary position.
• The ability to support the set-up of special events.
• The ability to walk/stand for long periods as needed during events. 

What We Offer:

Compensation & Benefits:

Salaries for people entering this role typically fall between $108,100 and $128,600, commensurate with relevant experience and qualifications and in alignment with internal equity. This role is also eligible for performance pay based on organizational performance and goal attainment.

Additionally, we offer medical, dental, and vision plans, disability, life insurance, parenting benefits, flexible spending account options, generous vacation time, referral bonuses, professional development, and a 403(b) plan. You can find more information about our benefits at https://ideapublicschools.org/careers/benefits/.

* IDEA may offer a relocation stipend to defray the cost of moving for this role, if applicable.

Application process:

Submit your application online through Jobvite. Please note that applications will be reviewed on an ongoing basis until the position is filled. Applicants are encouraged to apply as early as possible.

Learn more about IDEA 

At IDEA the Staff Experience Team uses our Core Values to promote human connection and a culture of integrity, respect, and belonging for all Team and Family members.  Learn more about our Commitment to Core Values here: https://ideapublicschools.org/our-story/#core-values