IDEA Public Schools Careers

Marketing Manager

Communications

Role Mission: The Marketing Manager will support a portfolio of IDEA regions across the district in all aspects of marketing support, with a particular focus on print collateral. You'll work with the other Marketing team members to analyze insights and trends to determine strategies for improvement not only in the resources offered, but the vendors procured, the processes implemented, and the ROI achieved. The Marketing Manager will also identify areas of opportunity within the organization in which the marketing team can lean in and support with the overall goal of increasing student enrollment and staff recruitment, as well as retention efforts for both.

Location: This is a full-time hybrid position based in Texas with preference given to candidates who live in Austin, El Paso, Houston, Permian Basin (Midland/Odessa), Rio Grande Valley, San Antonio, and Tarrant County (Fort Worth), or who are willing to relocate.

What You’ll Do – Accountabilities

Essential Duties:

• Support the organization’s Boots on the Ground (BOG) initiative, which includes various print collateral pieces, swag, and recruitment tools
• Liaise with Comms and Creative Services teams to create fresh, compelling, on-brand and on-message marketing collateral that supports student and staff recruitment and persistence initiatives
• Meet with regional student and talent recruitment leaders regularly to assess needs and identify opportunities within the organization in which the marketing team can support
• Work across departments within the organization, building cross-functional teams to accomplish objectives
• Identify and tailor messaging to regional and targeted needs
• Manage all print collateral and templates, coordinating creative for all campaigns, with on-time delivery to ensure successful campaign execution
• Evaluate, assess, and adjust effectiveness of collateral pieces, identifying and implementing cost-saving measures that yield the highest conversion / ROI
• Ensure that all print collateral pieces are available on BrandFolder, and facilitate the creation of new collateral and/or templates on BrandFolder
• Provide boots-on-the-ground marketing support as needed to support student and staff recruitment efforts
• Lead trainings on the resources created (i.e.; templates, toolkits, print collateral, etc.)
• Other duties as assigned

What You’ll Bring -- Competencies:

Knowledge & Skills:

• A solid communicator- someone with exceptional copywriting and communication skills
• A creative flair – someone who can craft a story with words and images in a thoughtful, relevant way
• An analytical mind – someone who can look at data and identify trends, spot weaknesses, and pivot / optimize accordingly
• A collaborative spirit – someone that can work alone and alongside others equally well, leveraging strengths and talents in benefit of the overall goal
• Has strong interpersonal / relationship-building skills – someone that is comfortable building rapport with others and understands the importance of “reaching across the aisle” to work with other teams
• A results-oriented mindset – someone that knows how to get the job done, without sacrificing quality, while driving results
• A multi-tasker – someone that can handle multiple tasks while knowing how to prioritize them for maximum impact in a fast-paced, time-sensitive environment
• Takes initiative - is a self-starter who demonstrates proactive problem-solving and independent work ethic
• An eye for detail – someone who sees the big picture but can identify the smaller details that feed into it
• Highly organized – to manage multiple systems, projects, and processes, and to ensure transparency into your work, you must be highly organized
• Data-driven – data informs our actions and next steps, data informs our pivots, and data drives our decisions. Someone who likes to track and see performance in real-time will do well here.
• Trend-watcher – someone who stays ahead of the game by monitoring trends in the industry and finds ways to customize and implement them
• Eager to learn – someone who values feedback, training, coaching, and is open to learning new things

Qualifications and Experience:

• Bachelor’s degree required; journalism and / or marketing preferred. Experience accepted in lieu of degree.
• Experience: 3+ years of professional marketing or similar experience required
• Experience working in multiple markets required
• Preferred experience in student and/or staff recruitment
• Preferred experience in copywriting / journalism preferred
• Preferred experience in project management
• Bilingual preferred

 
What We Offer:

Compensation & Benefits:

Salaries for people entering this role typically fall between $81,000 and $95,800, commensurate with relevant experience and qualifications and in alignment with internal equity. This role is also eligible for performance pay based on organizational performance and goal attainment.

Additionally, we offer medical, dental, and vision plans, disability, life insurance, parenting benefits, flexible spending account options, generous vacation time, referral bonuses, professional development, and a 403(b) plan. You can find more information about our benefits at https://ideapublicschools.org/careers/benefits/.

* IDEA may offer a relocation stipend to defray the cost of moving for this role, if applicable.

Application process:

Submit your application online through Jobvite. Please note that applications will be reviewed on an ongoing basis until the position is filled. Applicants are encouraged to apply as early as possible.

Learn more about IDEA 

At IDEA the Staff Culture and Belonging Team uses our Core Values to promote human connection and a culture of integrity, respect, and belonging for all Team and Family members.  Learn more about our Commitment to Core Values here: https://ideapublicschools.org/our-story/#core-values