Digital Marketing Manager

Marketing Long Beach, California


Description

Position at The HydraFacial Company

Are you a Digital Marketing expert looking for the opportunity to partner with a hypergrowth company with a more exciting story, cutting-edge products, and an awesome group of co-workers? Are you a creative thinker, passionate about your work, and have the drive to create results? If you want to be rewarded for taking charge and getting things, we’ve got the job for you.

HydraFacial is on the hunt for a Digital Marketing Manager to support our thriving corporate business. Oh, and did we mention this is one of the most fun teams in the organization? If laughter is a non-negotiable for you, then we have the team for you!

HERE’S WHY YOU’LL LOVE THIS JOB:

  • You are well versed in digital advertising and web maintenance. User experience is your obsession and optimizing click through and conversion rates are what drives you!
  • You love creating content stories that have multiple layers of engagement on several platforms. You enjoy understanding how consumers think and interact with media, finding ways to connect consumers to our brand. 
  • You are fascinated by technology and actively follow digital trends. You are a problem solver, using technology to break down project barriers and frequently recommend new opportunities to improve current processes/projects. 
  • You have a “do-it-yourself” mentality and enjoy being at the center of projects – coordinating between agency partners, product team, and the corporate teams, and actively taking the lead to get things done. You “own it” from A to Z.

HERE’S WHAT YOU’LL BE DOING:

  • Directing and developing innovative digital marketing and communications strategies
  • Paid Advertising & Lead generation:
    • Optimize campaigns for new customer acquisition & consumer engagement.
    • Maintain the monthly budget and optimize performance across all campaigns.
  • Email Marketing:
    • Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other monthly communications to customers.
  • Website maintenance:
    • Liaison to e-commerce integrations.
  • Collaborate with different teams, including Events, Loyalty, Training, Sales & operations to support all digital needs.

HERE’S WHAT YOU’LL BRING TO THE ROLE:

  • Min 5 years’ experience in a dynamic marketing role plus 3+ years of management experience required; experience in aesthetics or medical device highly preferred.
  • Deep understanding of Paid Social, Paid Search, Display, Affiliate, SEO, and how to optimize performance. 
  • Comprehensive understanding of digital ecosystems (social, web, search) and advanced analytical skills with the ability to mine data for understanding and insight is required. 
  • Extraordinary business communication skills, with demonstrated ability to communicate complex messages to diverse audiences is required. 
  • Proficient in all Microsoft, Word Press, All Social Platforms, Mail Chimp, CRM (preferably SalesForce), SurveyMonkey.

What else can you expect with HydraFacial?

PERKS! We proudly offer full health benefits, that’s medical, dental, vision, FSAs, HSAs, Accident Insurance, and even Pet Insurance for your furry family to name a few. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with an Employee Stock Purchase Plan. A 401(K) plan with an Employer Match because your retirement is just as important to us. The best part about it, you will be fully vested immediately!

Every person here is a key player in our success.  We are firm believers in making the little things count each day, so that the big things will follow.  If this sounds like you, come check us out!

We mean it when we say you’ll LOVE this role.