Digital Specialist, DACH

Marketing Frankfurt, Germany


Description

Position at HydraFacial

ABOUT US:

BeautyHealth is a category-creating beauty health company focused on bringing innovative products to market. Our flagship brand, HydraFacial, is a non-invasive and approachable beauty health platform and ecosystem with a powerful community of estheticians, consumers and partners, bridging medical and consumer retail to democratize and personalize skin care solutions for the masses. Leading the charge in beauty health as a category-creator, HydraFacial uses a unique delivery system to cleanse, extract and hydrate with our patented hydradermabrasion technology and super serums that are made with nourishing ingredients, providing an immediate outcome and creating an instantly gratifying glow in just three steps and 30 minutes. HydraFacial® and Perk™ products are available in over 90 countries with over 20,000 Delivery Systems globally and millions of treatments performed each year.

HydraFacial Germany is hiring a Digital Marketing Specialist who will have the responsibility of improving the user experience and optimizing conversion and click rates.

HERE’S WHAT YOU’LL BE DOING:

  • Lead generation and customer management (CRM)
  • Ability to create content that is engaging, responsive and has a clear CTA, reporting success metrics. Monthly KPI performance reports
  • Digital campaigns and monthly newsletters (write, send and report on promotional messages, announcements of new products and other monthly communications to customers)
  • Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
  • Social Media Management: In coordination with the collaborating agencies, you will lead the calendar of monthly publications, content management, direct Instagram with clients, celebrity/influencer management and beauty press, optimizing and maximizing the visibility of each publication on networks. (digital platforms and maximize their exploitation)

HERE’S WHAT YOU’LL BRING TO THE ROLE:

  • Bachelor's Degree in Business Marketing with more than 3 years of experience in digital marketing required in an international environment
  • Strong understanding of lead generation and capture, as well as optimizing performance
  • Requires a comprehensive understanding of the digital environment (social, web) and experience with analytical skills, ability to extract data and report development-quantitative analysis of digital marketing activities
  • Excellent interpersonal skills, empathic, good communicator to different audiences. Must be a good listener and observer.
  • Proven experience in Microsoft, Word Press, all social platforms, Mail Chimp, CRM, SurveyMonkey

What else can you expect with HydraFacial?

Every person here is a key player in our success. We are firm believers in making the little things count each day, so that the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.

We mean it when we say you’ll LOVE this role.