Brand Manager, China

Marketing Shanghai, China


Description

Are you looking for the opportunity to play a critical role in deepening our brand connection and strengthening advocacy among our consumers and providers? Do you have what it takes to help develop and execute key initiatives designed to educate and engage consumers, aestheticians and providers? If so, we are looking for a dedicated Brand Manager to partner with the regional teams to develop best practices and programs with scalable result.

HERE'S WHY YOU'LL LOVE THIS JOB:

  • You are an expert looking to lead the brand strategy development and localize global brand direction in your market
  • You're a brilliant story-teller possessing a specialty for captivating your consumers through robust strategic branding, promotions, and communications.
  • You understand and are energized by all the ways to drive behaviors among different user groups.
  • You are a proven collaborator– able to get things done working across levels and functions, geographies and time zones to make things happen
  • You LOVE delivering a top-notch experience and enjoy all aspects of campaign planning from A to Z including coordinating teams, managing budget, design and executions

HERE'S WHAT YOU'LL BE DOING: 

  • Develop and deploy marketing strategies and programs that drive HydraFacial brand growth and consumer recruitment. Localize global & regional brand campaign and strategy for local market.
  • To drive the annual brand communication plan execution including target, communication contents, media plan and key engagement plan to increase brand equity and sales growth in high speed.
  • Market, Competitors, Channels, Customers and Consumers insight analysis
  • Manage A&P budget and track business performance against KPIs and identify business opportunities to achieve sales target.
  • Collaborate with Product, Trade Marketing and Sales team to achieve set objectives.

HERE'S WHAT YOU'LL BRING TO THE ROLE: 

  • Bachelor's degree, preferably in Marketing or Business.
  • 5+ years of experience in brand management, brand marketing or marketing management
  • Strategic thinking and strong analytical ability
  • Effective communication skills at all levels, both written and verbal, and the demonstrated ability to work with colleagues and cross functional teams.
  • Excellent time management, project management, and organization skills, with ability to juggle multiple projects.

What else can you expect with HydraFacial?

Every person here is a key contributor to our success. We are firm believers in making the little things count each day, so that the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global experience to add to your professional toolbox.

We mean it when we say you’ll LOVE this role!