Paid Social Media Manager

Marketing and PR Santa Monica, California

Description

Summary

Hulu’s Marketing organization is seeking a Paid Social Manager who will be responsible for the planning, execution, and optimization of all campaigns within Social and YouTube. These campaigns support a variety of business initiatives with objectives ranging from brand awareness to subscriber acquisition. The successful candidates will have a passion for social media, and experience scaling campaigns across all major publishers (Facebook, Instagram, Snapchat, Twitter, TikTok, YouTube, etc). They will also bring a highly analytical, creative, and flexible growth mentality to the role, which will be essential to delivering breakthrough thinking for this channel.

What You'll Do
  • Manage paid social campaigns end-to-end, inclusive of planning, execution, optimization and reporting
  • Track, monitor, and optimize campaign performance against critical metrics
  • Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel
  • Monitor budget pacing across campaigns and manage budget reallocations
  • Identify campaign-level opportunities to improve or scale performance
  • Partner with Platform partners and internal stakeholders to set up, monitor and report out on A/B test and experiments within the channel
  • Continuously optimize campaigns to meet and exceed short term and long term goals
  • Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns
  • Steward large scale social activations in partnership with the Organic Social team
  • Plan and execute creative testing and work with team to compile wrap-up reporting
  • Clearly communicate campaign changes and performance to the acquisition team and other strategic partners
What To Bring
  • 4-6 years managing paid social campaigns
  • Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube)
  • Excellent quantitative and data analysis skills
  • Experience in setting up, optimizing and scaling paid social campaigns
  • Understanding of both brand and acquisition strategies, and experience running awareness and direct response campaigns
  • Ability to build and foster strong relationships with internal stakeholders and external partners
  • Bachelor’s degree or equivalent
Nice-To-Haves
  • Entertainment industry experience
  • Agency experience
  • Experience running YouTube campaigns