Director of Digital Strategy

Marketing Troy, New York


Essential Functions, Competencies and Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Collaborate with Account, Media, and Creative teams on developing and executing digital campaigns that work as part of the larger client initiatives
  • Understand and leverage analytics data to optimize and build stronger campaigns.
  • Manage and monitor online advertising campaigns for key clients to include Paid Search, Display, Retargeting, Email & Marketing Automation, etc.
  • Analyze and assess the performance of campaigns, and translate quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
  • Communicate regularly with clients
  • Strategically advise clients on the best solution to achieve their goals from a series of disciplines such as search, display, social, content and other inbound marketing techniques
  • Lead client discovery, market research, and competitive analysis to devise comprehensive and integrated digital strategies in order to achieve client goals
  • Proactively implement strategic plans, revising as needed to meet changing client needs and requirements
  • Dive deep into client data and create effective stories that help demonstrate value and drive projects forward
  • Prepare regular client reports and provide new and creative recommendations for improvements and best practice solutions
  • Be an online advertising expert so our clients know that you are an expert in the field
  • Stay up to date with changing technology and think constantly about how to best leverage the latest technological developments for our clients
  • Field client questions on analytics and digital marketing
  • Develop detailed strategy documentation including personas, user journeys, competitive analysis, and communications flow diagrams
  • Analyze and assess the performance of campaigns, and translate quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy
  • Identify opportunities to improve and streamline process so we can produce better work while improving efficiency
  • Manage relationships with all freelancers/outside firms in digital/web development
  • Skilled in speaking with and pitching new business to clients & prospects


Minimum Qualifications for this position:

  • Extensive experience with web analytics platforms such as Google Analytics
  • Extensive experience with marketing automation programs
  • Ability to communicate directly with clients and prospects, both verbally and in writing
  • Experience managing Google AdWords, Facebook Ads and other paid search platforms
  • Experience working with and communicating directly to clients, prospects, and partners
  • Skills:
  • Google Analytics
  • All forms of digital media, including:
  • Google AdWords
  • Facebook Advertising
  • Bing Ads
  • Twitter Ads
  • Programmatic advertising
  • LinkedIn Ads
  • HubSpot, Marketo, Salesforce Marketing Cloud & Pardot (Automation platforms, etc.)
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Landing Page Development/Optimization


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and move up to 25 pounds.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are essential of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.