College of the Holy Cross Careers

Key Responsibilities

• Design and execute integrated campaigns (email, digital ads, print, social media, and events) to generate inquiries and engage prospective students.
• Collaborate with Admission to ensure messaging highlights academic programs, student life, athletics, study abroad, and outcomes.
• Develop and execute campaigns for admitted students to increase enrollment yield and minimize summer melt.
• Partner with Admission and Financial Aid to deliver timely, compelling communications tailored to key decision points.
• Lead the development of an enrollment marketing calendar aligned with the admission cycle.
• Review closely and ensure marketing/creative briefs are complete and accurate to move projects forward on time and on budget.
• Serve as the primary marketing liaison to the Admission Office and collaborate with Financial Aid and others as needed.
• Use CRM (Slate) and marketing automation tools (HubSpot) to build targeted campaigns and measure effectiveness.
• Track key performance indicators across the enrollment funnel and provide reporting and recommendations to leadership.
• Responsible for managing contracted agencies, and serving as primary contact for outside vendors considering cost/budget/quality as key factors.

Desired Outcomes

• Enrollment marketing campaigns directly contribute to increased inquiries, applications, and enrollment yield.
• Prospective and admitted students report feeling informed, connected, and supported through the recruitment journey.
• Enrollment and Marketing teams have a shared, data-informed approach to campaign planning and evaluation.
• Holy Cross’s distinctive strengths are consistently and effectively conveyed in all enrollment marketing materials.

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on strategy development and execution.
• Experience in higher education, particularly in advancement or fundraising, is highly preferred.
• Strong project management skills and proficiency in using project management and marketing automation tools (e.g., ASANA, Hubspot).
• Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and the ability to use data to inform decision-making.
• Creative and strategic thinker with the ability to manage multiple projects simultaneously.

• Collaboration: Exchanging information, ideas, thoughts and feelings thoughtfully with others in a manner that is proactive and enhances partnerships
• Inclusion: Actively engaging with the values of the College by promoting a work environment that embraces diversity and demonstrating respect for the opinions and beliefs of others
• Innovation: Performing one’s job with creativity and proactivity, improving procedures and problem-solving
• Mission/Service Orientation: Focusing on service to others and contributing to the College’s collective mission
• Responsibility: Taking ownership of one’s actions and accountability for one’s tasks and duties