Director of Content + Publishing

Creative Riyadh, Riyadh


Position at Hill+Knowlton Strategies

Our business combines 10 vertical sectors focused on deep industry knowledge with a number of specialist areas that work horizontally across those sectors. One of these areas of specialist expertise is Content + Publishing Strategy

We would like to appoint a Director of Content + Publishing Strategy to become an accelerant and further catalyst for the development of our creative studio in Riyadh. The studio serves as leading creative, strategic and innovation hub for our clients and network.

Director of Content + Publishing Strategy

As Director of Content + Publishing Strategy you will lead the team who are tasked to deliver best in class content + publishing strategies for our clients. 

You will have the ability to take key insights and creative ideas and translate them into meaningful and impactful strategies that deliver awareness and advocacy for clients across earned, owned, paid and shared spaces. 

You will plan the ideation, aggregation and delivery of content to discover and grow sustainable audiences through the three pillars of content, channel and creative direction. 

The Director of Content + Publishing Strategy will take the lead role in the Riyadh office.

The person we appoint to this role will drive this ambition and be able to: 
  • Act as lead client contact during content strategy and development phases of campaigns and develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans, influencer programs, media relations campaigns and more.
  • Provide strategic, audience-centric social media analysis and counsel for senior clients 
  • Develop standards, systems and best practices for content creation, distribution, and maintenance including real time implementation of content strategies 
  • Contribute to the establishment of a common framework and process to evaluate the value of digital and channel initiatives; expert knowledge of driving successful metrics across key channels (i.e. YouTube, Twitter, Facebook, Instagram and other relevant and emerging platforms) 
  • Define new ways to help measure the ROI of influencer programs, define KPI’s and implement measurement and reporting methods to gauge success for client campaigns 
  • Champion the importance of client satisfaction and service within the team; leading by example and encouraging positive, client relationship building behavior and champion stand-out work 
  • Work well within collaborative, integrated teams, displaying a proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solution of complex problems 
  • Have exceptional creative and proposal writing skills 
  • Act as H+K spokesperson, participate in thought leadership opportunities, public speaking at key trade shows, conferences, etc. 
  • Display strong technical proficiency in social media platforms and inherent curiosity about merging platforms