Account Executive

Fashion, Luxury & Lifestyle Beijing, Beijing


Position at Hill+Knowlton Strategies

Basic Function

  • Project / event Management
  • Executes public relations activities for client with an increasing role in direct client involvement.



  • One-to-two years in agency or equivalent
  • Ability to write basic documents (i.e. pitch letters, press releases, etc.)
  • Understands basic principles of public relations and relevant client industries
  • Possesses judgement skills necessary for client contact
  • Has knowledge of media and how it functions


Duties and Responsibilities

Client Service

  • Works on a range of public relations/public affairs activities including:
  • research
  • writing
  • event planning/organization
  • logistical support within one or more account teams
  • Represents client(s) to the media and manages aspects of media relations, including news conferences, promotions, product launches, editorial board meetings, etc.
  • Exhibits knowledge of print and broadcast production process; ability to deal with designers, producers, and other specialists.
  • Begins to build relationships with clients by demonstrating a clear understanding in their business and industries.
  • Implement & execute client events.


Self/Staff Management

  • Oversees workflow of Account Coordinators and Interns.
  • Achieves personal monthly utilization targets.


Financial Management
  • Assists in monthly budget process as assigned, i.e. drafting monthly and/or weekly budget status reports as part of budget tracking process, reviewing vendor invoices as they arrive, etc.
  • Begins to understand H&K financial systems (JSRs, Estimators, forecasting budgets, etc.).
New Business
  • Identifies incremental business opportunities on current accounts and shares same information with appropriate supervisor.
  • Continuously looking for new business opportunities for H&K.
  • Assists in researching and responding to RFPs and other inquiries from clients and/or new business proposals.
Staff/Self Development
  • Continues to expand knowledge, understanding and use of H&K infrastructure resources (, etc.), utilizes them on a routine basis and ensures subordinates do the same.
  • Begins to build a strong network of industry and media contacts.
  • Pursues every career development opportunity related to his/her own career advancement.
  • Participates in H&K training program.
  • Attends one networking event per month.
Firm Promotion
  • Projects a positive image of H&K at all times.



Any additional works assigned by company.

---maggie zhang