PR Associate Director
Description
This is an exciting role with good career advancement opportunities in an established practice. The incumbent will be managing a team and imparting knowledge to junior colleagues. Critical elements of the role include day-to-day client management, strategic planning and advice to clients, and working with the team on project implementation, content development and delivering results.
THE ROLE
Account Management
- Upsell/sell value-add programmes/services to current clients
- Draw out the best thinking of clients and ensure pragmatic, well-executed outcomes
- Set direction of activities in accounts, including client needs, staffing, strategy and budgeting
- Delegate client assignments, lead others and work with other practices and offices
- Truly models Best Teams practices by drawing on a vast network of OpCo colleagues to develop and serve clients with the deepest possible expertise
- Know the tools, proprietary insights and methodologies available within the organisation to best serve clients
- Reconstitute knowledge into marketable, reusable assets to develop new offerings by anticipating needs or meeting demands of current clients
- Generate high value by moving the client organization to undertake and enact major change
- Position the firm and other colleagues with clients in ways that build a true institutional partnership
- Build and maintain client relationships
- Knowledgeable of multiple industries and business trends
- Assist directors in executing client satisfaction programmes
- Manage and review key client deliverables (i.e. messaging, branding, executive coaching, communications/marketing plans, strategy documents)
- Identify “next level” thinking/ideas for clients by tracking industry trends and activities
- Assume creative and strategic direction and oversight on all account assignments
- Contact client regularly to ensure the client is satisfied with account activity
Business Development
- Identify business opportunities on current accounts and within the network
- Orchestrate the creation and development of all new business proposals
- Keep finance team informed of new projects, particularly inter-company activities, to ensure the appropriate paperwork is completed
- Lead teams through Request for Proposal (RFP) process
- Engage in discussions with key potential client executives to gain access into their firm or industry
- Convert opportunities by building strategic relationships with existing or potential clients
- Contribute to the development of new products/services
- Lead new business pitches and presentations
People Management
- Manage multiple account teams effectively, including leading a team of executives and managers
- Help direct or is integrally involved in a core service, asset group or practice niche
- Approve/review staffing assignments of all direct reports
- Manage and track individual team members’ utilization numbers throughout the month to ensure goals are being met
- Provide timely constructive feedback to direct reports proactively including motivating and retaining high performers while guiding underperformer to success
- Mentor/coach team members to ensure a successful career journey with the organisation
Financial Management
- Manage average client annual billings
- Align client expectations with budgets
- Accurately project revenues on a monthly, quarterly and annual basis for team’s clients
- Deliver revenue and account profitability at least as much as projected for each client on a monthly basis
- Partner with Finance team in ensuring little write offs and timely payment of account receivables
- Ensure that all account financial matters are handled in a timely and accurate manner
- Ensure that monthly and/or weekly budget status reports are completed as part of budget-tracking process
- Review and approve direct reports’ timesheets within 24 hours of the week/month closing
THE PERSON
- University degree or college diploma in communications or related field
- 7- 8 years of agency experience or equivalent
- Specialized industry knowledge plus specialized skills in one or more key practice areas
- Proven experience managing a team from a financial, client delivery and staffing perspective
- Proven ability to:
- write new business proposals
- manage, retain and grow multiple accounts
- create and manage multiple budgets
- expand client business
- develop strategic communication programmes
- Solid presentation skills, including ability to communicate and sell ideas to prospects
- Demonstrable evidence in leadership skills and sales ability
- Possess an established network of senior industry and media contacts
THE REWARD
- Competitive salary and benefits package
- Be part of a change oriented, first class integrated communications team
- An inspiring, passionate, driven, fun, and creative culture
- Strong leadership with a focus on entrepreneurial thinking, developing and mentoring to help you grow, expand your skills and become your professional best