Retail + Leisure - Account Director - Sport Culture Brand

Retail + Leisure London, United Kingdom


Description

Position at Hill+Knowlton Strategies

H+K Strategies is the first, large communications agency to structure itself around industry sectors. This adds deep industry knowledge to the agency’s core communications business which is supported by specialist areas of ideas and strategy, content creation and publishing. Everyone in our agency is expected to constantly evolve, reinvent their skills and set a new standard in the industry for their role.

Retail + Leisure is a team of around 18, working across - as the name suggests - retail, leisure and also sport, entertainment, consumer technology and travel clients. We believe that there is now so much cross-over between these sectors, that we can share insights and inspiration across the team. Work is fast paced, varied and challenging, as the team run busy press offices, devise and implement major brand initiatives - both globally and locally - and activate social media programmes.

We are looking for a talented, creative and strategic Account Director, with global experience to join our team and work on an exciting portfolio of clients including a leading sports and sports culture brand and consumer tech brand. You should have excellent client servicing skills, be a true creative strategist and a flair for developing a deep and broad understanding of your clients’ business; campaign management; and the ability to generate great global ideas and sell them to clients.    

In addition, we would like to see candidates from a content, publishing and digital background, with a strong understanding of e-commerce, partnership marketing; influencer marketing; and more broadly an ability to engage the 16-30 consumer with bold creativity. The ideal candidate will be someone who has worked in an integrated communications role for global consumer brands.

Work will be exciting, broad and challenging and include: 

  • Working within a driven and ambitious team
  • Creating socially driven campaigns
  • Driving creativity, pace and strategic thinking into a passionate team
  • Helping to develop engaging assets and content for global storytelling
  • Market management
  • Writing strategic brand plans
  • Creating engaging content
  • Using data and insight to drive effective storytelling
  • Developing relationships with key social and media influencers
  • Co-ordinating global events

 

RESPONSIBILITIES + ATTRIBUTES

  • Strategic + creative thinker with attention to detail, particularly under pressure
  • The ability to find creative and strategic solutions to business need
  • Demonstrable record in creating impactful, big brand campaigns
  • Team player with the ability to work collaboratively in a high performing team
  • Socially literate and well-versed in data and insight gathering and analysis
  • Proficient in preparing and managing budgets
  • Strong organisational skills with solid attention to detail
  • Strong and persuasive communication and client service skills
  • Passion for integrated communications
  • Ability to drive strong earned media coverage
  • Global/Pan-European/regional brand experience ideal
  • Proven track record in creating and leading high-level, high-impact consumer communications campaigns, gained through experience of working with big brands
  • Previous agency experience

  

WORK YOU CAN EXPECT FROM THIS CLIENT

  • Global toolkit creation
  • Strategic planning
  • Global event production
  • Athlete leverage through earned
  • Full content and publishing
  • Global social roll-out
  • Campaign creation + execution