Content+Publishing Strategist

Editorial / Content Chicago, Illinois New York, New York Austin, Texas Dallas, Texas Los Angeles, California


Description

Position at Hill+Knowlton Strategies

Hill+Knowlton Strategies is an international public relations company with over 85 offices around the world.

At H+K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.

Our business combines 10 verticals focused on deep industry knowledge with a number of specialist areas that work horizontally across those sectors. Our specialist areas work together in seven Innovation + Creative Hubs around the world.

We would like to appoint a Content + Publishing Strategist with a passion for social media to join the team and take the lead on a mix of accounts with a focus on Consumer and Healthcare.

Content + Publishing Strategist

We’re looking for someone who is curious, creative, and open-minded. Someone who really understands – and uses - social media.

You’ll get to dig into the details as well as create overarching strategies. You’ll create campaigns, manage best practices, and innovate on new solutions. You’ll identify audiences and find ways to reach them.

You’ll understand that content is more than just a social post, be able to tell us what the most interesting brands and publishers are creating, and highlight what’s good and what’s not.

We’re looking for someone who takes a data-driven approach to social media, using data to refine ideas, spot opportunities, and create something unique. These ideas will need to sit within meaningful and impactful strategies that deliver awareness and advocacy for clients across earned, owned, paid and shared spaces.

The role will be client-facing, so you’ll be managing relationships within H+K and with clients and expected to present ideas and strategies clearly and simply.

You’ll be:

  • Invested and interested in social media
  • Someone who consumes content from a wide breadth of brands
  • Interested in what’s going on – from platform innovations to brand campaigns.
  • Opinionated on what works and what doesn’t
  • Strategic
  • Data-driven

Experience:

  • 5-7 years’ experience in content creation across earned, owned, paid and shared spaces; experience within a digital or social agency strongly preferred
  • Undergraduate degree in communications, marketing, public relations, or related
  • Deep knowledge and professional proficiency across all major social media platforms with a knowledge and passion for following trends and emerging platforms
  • Superb writing and editing skills; highly detail oriented
  • Conscientious, and proven ability for time management

Responsibilities:

  • Provide strategic, audience-centric social media ideas and analysis and counsel for clients
  • Offer creative ideas and strong long- and short-form copywriting skills
  • Have a strong technical proficiency in social media platforms and inherent curiosity about emerging platforms
  • Act as a client-facing manager, developing and executing content strategy campaigns with an emphasis on social
  • Develop comprehensive social media strategies that incorporate industry best practices and are integrated and aligned with existing plans, influencer programs, media relations campaigns and more
  • Work closely with designers and internal teams on social concepting and best practice publishing across all social channels
  • Work well within collaborative, integrated teams; displaying a proven ability to manage junior staff, manage and adhere to timelines and budgets, anticipate issues and work towards solutions for complex problems

About

Hill+Knowlton Strategies is an international public relations company with over 85 offices around the world.

We believe that every corporation, every brand, every client has a public and today’s public is more powerful than ever before. They have the power to topple CEO’s, reshape corporate and brand strategy, kill products and create unicorns. Today’s public demands truth, transparency and the highest behavioral standards. 

Our client obsession means constantly evolving new products + services to help brands and the public communicate. Always in beta.

At H+K our belief is that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry.

Join our team and harness the power of the public.

As an Equal Opportunity Employer, Hill+Knowlton Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.

JT