Vice President CPG Communications

Consumer packaged goods New York, New York Washington D.C., District Of Columbia Chicago, Illinois


Position at Hill+Knowlton Strategies

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Vice President, Consumer Markets Sector 

Hill+Knowlton Strategies is seeking a confident and dynamic Vice President with expertise in consumer brand work to join our rapidly expanding Consumer Markets Sector. In this role, you will be responsible for driving growth within the CPG category, working with focused teams to lead compelling consumer marketing campaigns on behalf of influential CPG/lifestyle/retail brands with a commitment to flawless execution and quantifiable results.

The Communications world is often divided between advisers and doers. You must be both. You must be capable of providing senior executives with unique insights and problem-solving guidance and developing and executing campaigns.

You must be able to manage people and effectively maintain supreme client service, with commitment to the administrative and financial aspects of the work. By its nature, Communications is a social and persuasive activity. From strategic input to day-to-day account work, you must be confident in your ability to engage and persuade challenging individuals that your guidance and tactical skills are worthy of their investment. The ideal candidate has a record of accomplishment and robust portfolio of work, has driven consumer campaigns for large domestic/global brands, demonstrates a bias to action that achieves results, and has a deep understanding of storytelling in today’s evolving media and consumer engagement landscape.

Both accounts require fast decision-making, ability to prioritize, and the expectation that you maintain a thorough understanding of the media landscape.

The ideal candidate will have:

  • Provide strategic counsel, generating fresh, smart ideas to drive impactful consumer brand campaigns
  • Establish strong and trusted relationships with clients as a trusted advisor and true business partner
  • Develop and implement comprehensive consumer marketing campaigns across earned media, social/influencer strategy and consumer engagement
  • Craft thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and client landscapes
  • Develop client messaging and developing compelling brand narratives to share across channels
  • Drive growth by identifying new and organic opportunities to sell in services and programs
  • Directly manage and mentor a collaborative team of smart and enthusiastic communications professionals; ensuring deliverables are met
  • Deliver a commitment to quality work that exceeds expectations Attributes +
  • Experience leading a team, project managing and working on communications for a Fortune 100 and/or CPG company.


Responsibilities include:

  • Establishing strong and trusted relationships with clients as senior advisor and true business partner.
  • Providing project oversight with a client excellence mindset and commitment to quality work that exceeds expectations.
  • Providing strategic senior leadership and counsel, generating fresh, smart ideas and leading consumer brand campaigns.
  • Crafting thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and client landscapes.
  • Developing client messaging and developing compelling brand narratives to share across channels.
  • Driving growth by identifying opportunities to sell in additional services and programs.
  • Directly managing and mentoring a collaborative team of smart and enthusiastic communications professionals; ensuring deliverables are met.
  • Providing account oversight with a client-obsessed mindset and commitment to quality work that exceeds expectations.
  • Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence.
  • Developing/consulting on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards.
  • Leading team and client meetings.


  • 8+ years of public relations experience; experience in CPG/consumer brand building a must.
  • High level consumer media relations strategy and execution experience.
  • Proven trusted client adviser: an active listener who builds strong partnerships and confidently offers counsel.
  • Strategic thinker: understands our clients’ business and communications challenges and develops smart, insight-driven strategies.
  • Creative spark: brings a fresh perspective to our clients and develops ideas that challenge conventions.
  • Growth mindset: proactively seeks opportunities to drive organic growth.
  • Passionate: Lives and breathes the client’s business. Understands the client’s pain points.
  • Operationally savvy: experienced at effectively managing multiple work streams and client budgets.
  • People-centric: committed to the development of team members through active coaching and mentoring.
  • Progressive mind-set: interested in evolving communications and the role of PR within the marketing mix; brave enough to try new approaches and adopt new technologies and willing to take calculated risks to do better and more meaningful work.
  • Adaptable by nature with the ability to thrive under pressure and manage a variety of client contacts and priorities.
  • Energy and passion to contribute to and help foster a fun, collaborative and thriving agency culture. What the role can offer you:
  • The ability to work for an iconic, established agency with a ‘start up’ mentality and approach to business
  • The opportunity to make an impact by executing campaigns on behalf of influential clients


 H+K Strategies is one of the world’s largest and most renowned communications firms, with more than 85 offices around the globe.

At H+K here in the U.S., our first priority is our people and creating an experience for each employee that is positive and fulfilling. Do you like being able to work from anywhere and in a way that is best for your life?  Come join us at H+K. Do you like working for the industry’s most exciting clients and supporting headline-grabbing programs? Come join us at H+K. Do you like working with nice people? Come join us at H+K. Do you like industry-best benefits, vacation time, wellness time, and parental leave?  You guessed it, come join us at H+K. 

Come join us at H+K. Where we believe in the power of “Being” everything that our employees need us to be – creating a work life that is all about Being Flex, Being Connected, Being Well, Being Empowered, and Being Valued. And we keep innovating and evolving our employee experience based on what we hear directly from our team members because we strive to be the absolute best place to work.

 So, let’s recap, what to expect if you were to work at H+K:

  • Nice, passionate colleagues and a supportive work culture
  • Flexible work modes program, where you can choose whether you work from home, work from the office, or a mix of both – a completely hybrid, distributed workforce
  • Exciting clients and opps to stretch up and across to grow within the company
  • Competitive compensation
  • Amazing, industry-best benefits, such as
  • Comprehensive and inclusive health, dental, vision, and mental healthcare
  • Back-up care paid parental leave (16-week maternity leave!), and other family solutions
  • Retirement savings and student loan refinancing partner options
  • Insanely good vacation and wellness time off, no matter your level
  • Plus, another engaging employee programming, such as
  • Ally and Mentorship program
  • Employee Resource Groups
  • Employee Experience committees
  • And, worth mentioning, frequent happy hours

Most importantly! As an Equal Opportunity Employer, H+K Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.