Paid Digital Media Strategist

Digital Planning + Optimization Washington D.C., District Of Columbia New York, New York Chicago, Illinois Dallas, Texas Austin, Texas Houston, Texas TBD, New York


Position at Hill+Knowlton Strategies

We are looking for a Paid Digital Media Strategist, who has experience in both social media and programmatic buying. This could be a fully remote position that will play an integral part in developing our Digital Planning + Optimization (DP+O) team in the U.S. 

At Hill + Knowlton (H+K) we believe that the agency is a canvas for everyone to write their own story. This job description is written at a moment in time; whatever role you take at H+K we expect you to evolve that role; it should be different tomorrow than it is today and set new standards in the industry. 



 Role and Responsibilities 

The ideal Paid Digital Media Strategist has 5+ years of agency experience and has a background in digital buying (programmatic, social media, direct buys). You will work directly with the SVP, Digital Strategy to execute across accounts as well as new business efforts as they arise. 

Responsibilities include: 

  • Paid Digital Media Expert (Social, Programmatic, Direct buys): You should have in-depth knowledge in the digital paid media space to be able to develop execute and optimize plans (proactively and reactively). You should be well versed in paid social, direct buy and programmatic using campaign management tools (knowing Basis/Centro is a bonus). You should also be able to provide forecasting and opportunity/gap analysis along with budget recommendations. You'll be our go-to digital expert helping to educate the client team on the latest trends, best practices, technologies, etc. 

  • Analytical Thinker/ Problem Solver: You will be a curious thinker and have extensive experience in critically analyzing data, both historical and current campaign results. You will be able to create and articulate clear performance metrics and develop associated reports that measure KPIs. Based on your findings, you will be able to develop rich insights to optimize plans and learning and ensure continuous improvement 

  • Organized Leader: As a senior digital strategist, you're responsible to ensures strategic consistency across all elements of plan development and implementation. You should be able to stay organized while overseeing multiple accounts and have strong time management skills. Coming up with timelines to develop digital plans and manage expectations on deliverables should all be within your wheelhouse. 
  • Client Management: You'll be interacting with clients and should be able to sell-in digital plans as well as recommendations. You'll have experience in managing tough clients who push back and question the work, ultimately being able to coach them in the right direction or pivot where needed. 
  • Writing and presentation skills: What's a strong paid media plan if no one can understand it? You should be able to consult/educate/negotiate with clients and agency partners and should be able to present comfortably to senior internal teams as well as clients. Extreme attention to detail, an understanding of digital platforms, and paid media insights should all be your bread and butter. 


A little about H+K

H+K Strategies is one of the world’s largest and most renowned communications firms, with more than 85 offices around the globe. 

At H+K here in the U.S., our first priority is our people and creating an experience for each employee that is positive and fulfilling. Do you like being able to work from anywhere and in a way that is best for your life?  Come join us at H+K. Do you like working for the industry’s most exciting clients and supporting headline-grabbing programs? Come join us at H+K. Do you like working with nice people? Come join us at H+K. Do you like industry-best benefits, vacation time, wellness time and parental leave?  You guessed it, come join us at H+K.  

Come join us at H+K. Where we believe in the power of “Being” everything that our employees need us to be – creating a work life that is all about Being Flex, Being Connected, Being Well, Being Empowered and Being Valued. And we keep innovating and evolving our employee experience based on what we hear directly from our team members, because we strive to be the absolute best place to work. 

So let’s recap, what to expect if you were to work at H+K: 

  • Nice, passionate colleagues and a supportive work culture 
  • Flexible work modes program, where you can choose whether you work from home, work from the office or a mix of both – a completely hybrid, distributed work force 
  • Exciting clients and opps to stretch up and across to grow within the company 
  • Competitive compensation 
  • Amazing, industry-best benefits, such as 
    • Comprehensive and inclusive health, dental, vision and mental healthcare
    • Back-up care, paid parental leave (16-week maternity leave!) and other family solutions
    • Retirement savings and student loan refinancing partner options 
  • Insanely good vacation and wellness time off, no matter your level  
  • Plus, other engaging employee programming, such as  
    • Ally and mentorship program 
    • Employee Resource Groups 
    • Employee Experience committees 
    • And, worth mentioning, frequent happy hours   

Most importantly! As an Equal Opportunity Employer, H+K Strategies does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry.