Associate Director, Internal Communications Social Lead

Automotive Detroit, Michigan New York, New York Washington D.C., District Of Columbia Chicago, Illinois Dallas, Texas Austin, Texas Houston, Texas San Francisco, California Costa Mesa, California Los Angeles, California


Position at Hill+Knowlton Strategies

Associate Director, Internal Communications Social Lead


The Internal Communications Social Lead’s primary responsibility is to develop and guide the execution of social strategy around our Ford client executive and employee communications. In this role, you will identify and define opportunities for social engagement and work closely with the client’s Media Communications team members to develop plans to engage in specific social channels to enhance thought leadership and employee engagement. Areas include but are not limited to research and analysis; community development; engagement plans; content and dialogue plans; and on-site content capture. The Internal Communications Social Lead will provide strategic thinking around social efforts across the enterprise that will grow the credibility and relevance of the Client’s business.


  • Work closely with the client’s Internal Communications team and Social AOR to adapt brand and product content to be distributed by executives and employees.
  • Plan and create content for a variety of executive communications social channels highlighting client’s thought leadership.
  • Create and manage client internal trainings in the digital space to ensure employee proficiencies on social.
  • Support client’s internal forums such as mobile apps and intranet to ensure the brand’s social content is easily accessible and shareable.
  • Create monthly newsletters to keep internal stakeholders up-to-date on the latest digital trends and evolutions.
  • Work with Social Listening teams to understand social footprints to fully define active discussion and opportunities in social communities, blogs, forums and other online social environments – maintain an active pulse on activities in communities.
  • Develop and manage internal employee social program to enhance and encourage employees to use social media to advocate for the brand.
  • Define opportunities for creating or engaging in online communities that enable client’s practice to evolve and innovate in the space.
  • Build business cases/POVs for projects based on objectives and expected internal responses.
  • Support the strategy and implementation of the client’s internal social influencer strategy.


  • Strong understanding of social media - specifically how brands should approach social media to meet objectives
  • Expert in communities, blogs, forums and media sharing sites
  • Strong understanding of market research, consumer insights, social technologies and social monitoring tools
  • Ability to formulate creative ideas/concepts and guide creative team in execution
  • Knowledge driven person who excels at knowing/applying macro business and industry drivers, consumer insights, emerging consumer trends, and gaps within the competitive environment.
  • Ability to combine vision with strong creativity and tactical execution
  • Excellent communication skills:  writing, verbal, and large-group presentations
  • Highly self-motivated and has excellent attention to details.



  • 4+ years of PR or relevant marketing experience with a solid understanding of social media and the digital landscape
  • Brand planning experience helpful
  • Track record of contributing digital strategies and tactics to successful communications campaigns
  • Outstanding research and analytical skills
  • Bachelor’s degree in marketing, advertising or business administration. 


The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.