Account Director, Content + Publishing Strategist

Corporate Communications Toronto, Ontario


Description

Position at H+K Canada

As a Content + Publishing Strategist (social, content strategy) at H+K, you will be tasked to deliver best in class content strategies and publishing programs for new and existing clients. You will have a foundation of understanding in strategy, analytics and the skills to manage multiple campaigns across platforms. You will have the ability to deliver content strategies for clients based on your knowledge of digital platforms and how they work.

You will support (and frequently lead) planning the ideation, aggregation and delivery of content to discover and grow sustainable audiences. You must be able to explain technical issues and platform nuances with clarity to your peers and managers, and support client leads with putting together content strategies to best support client needs.

Overall: we want you to be curious about pushing boundaries of what traditional PR is and how we deliver. We want you to champion innovation, curiosity and creative. We want you to be a partner as we innovate the future of PR.

Here’s what you would be doing;

  • Manage day-to-day of content, influencers and strategy delivery. Working hand-in-hand with VP, Content+Publishing (C+P) to raise the bar on service delivery and to build out administration and functioning of broader C+P team
  • Develop processes, approaches and best practices as team continues to grow
  • Provide counsel to clients and support on insight driven content strategies for current and new clients, championing creative work that will work across all channels and best practices in content strategy, (video, social, website), community management, social engagement and SEO
  • Demonstrate a solid understanding of paid media, in the context of social, search and native. Work directly with our paid media team. Familiarity with the latest developments in formats and products to make relevant recommendations to clients. Support the client team by proactively flagging new and emerging technologies
  • Collaborate and consult closely with creative studio on content production, ensuring timelines are being followed and the approval and feedback process for clients run smoothly
  • Proactively and reactively develop creative direction for clients in partnership with our creative studio and third parties
  • Be a confident team player with the ability to quickly build strong inter-team relationships, motivate and lead a bright team of talented, ambitious juniors
  • Identify new business opportunities for existing clients and have an appetite to get involved in growing the portfolio

Here’s what you’ll need to get here:

  • 8-10 years’ experience in content creation, advertising, or planning across earned, owned, paid and shared spaces; experience within a digital or social agency strongly preferred
  • Strong sector expertise a bonus – we work in a sector model, so deep understanding and passion for sectors a bonus.
  • Demonstrated experience managing programs and teams
  • Deep knowledge and professional proficiency across all major social media platforms with a knowledge and passion for following trends and emerging platforms
  • Superb writing and editing skills; highly detail oriented
  • Proven ability to successfully manage projects and client deliverables
  • Ability to thrive in a fast-pace, deadline-oriented environment
  • Excellent communication and organizational skills with the ability to multi-task across a diverse base of clients and projects
  • Collaborative mindset with the ability to work well in a team environment
  • Entrepreneurial, business-minded outlook with a positive, can-do attitude
  • Passion, integrity and enthusiasm for the H+K brand


 

What else is in it for you?

  • Full health benefits package—including healthy paid time off, fitness + wellness reimbursement, and more
  • A career working with and influencing bold, creative teams and client accounts
  • A passionate, smart, fun, and creative office culture
  • Strong leadership with a focus on entrepreneurial thinking, training and mentoring to help you grow, expand your skills and become your professional best