Senior Media Planner

Media Planning Boston, Massachusetts New York, New York


Position at Trilia Media

Overview 

The Senior Media Planner leads the development of strategic media plans based on a clear understanding of client objectives.  They are the day-to-day liaison between Account Management and the media department. The Senior Media Planner will have heavy client exposure.

Responsibilities

  • Acts as the "Go To" person on assigned accounts and directs workflow to junior team members
  • Writes in a logical flow and is able to present and defend recommendations
  • Maintains familiarity with the client procedures as well as knowledge in the industry
  • Has a strong command of industry research and agency resources
  • Able to write and present media recommendations and media plans
  • Assists in planning overall budgets and maintains budgets through planning cycle
  • Acts as a checkpoint for all media documents and buys
  • Is well organized, detail oriented and demands accuracy
  • Prioritizes and manages flow of work to ensure timely delivery of projects.
  • Inspire creativity and pro-activity of media staff
  • Foster strong internal / agency communications and relationships
  • Establish and maintain client and vendor relationships

Valued Behaviors:

Leadership

  • Management experience beyond one’s self. Understands the value of developing others and guiding junior team members by providing constructive feedback.
  • Able to prioritize work, manage through change and help support junior team members through change.
  • Plays a lead role in team and client meetings.

Collaboration

  • Diplomatically manages feedback from various team members and perspectives.
  • Strong communication skills to ensure team has what is needed to be successful.
  • Enjoys working with different people who bring new ideas to the table.

Accountability for Results

  • Experience managing projects and deliverables with little oversight.
  • Can maintain momentum on projects and deliverables when priorities change and circumstances get demanding.
  • Ingenuity that provides new thinking and ideas for the team to deliver great work.

Equity, Diversity & Inclusion

  • Openness to people from all walks of life
  • Hunger to learn more about diversity and inclusion 
  • Foster and promote inclusivity with agency
  • Inclusive mindset and willingness to grow

Desired Experience: 

  • 3-5 years as a Media Planner in media agencies
  • Proficiency in media-related and other basic software packages