Senior Ad Operations Manager

Platform Boston, Massachusetts New York, New York


Position at Trilia Media

Are you obsessed with making digital work that works harder?

At Hill Holliday, we help our clients fight the daily share battle by swinging hard and fighting smart. We stay laser-focused on the most important part of the equation: the idea. Nothing beats a good one. And every day we come to work to think of more of them to help our clients dominate the noisiest of categories.

We also know that work is about more than just, well, work. It’s also about the people. And we find that when we let those people do their thing – their curious, tenacious, scrappy, be-happy thing – what results is innovative thinking that wins.

As Senior Media Operations Manager (Media Operations + Technology), you will operate alongside the Digital teams at Hill Holliday; guiding workflow to ensure that best practices are adhered to, and any issues are resolved quickly -minimizing client risk.

You will develop the best practices for all teams to use as guiding principles, ensuring that there is a checklist for all campaigns being set up, and a QA touchpoint to guarantee activation will be launched flawlessly. Everyday, you will work side-by-side the digital teams, tracking what works and what needs to be optimized to ensure that there are no blockers for the teams to deliver successfully.

Knowledge (Experience & Skills)

  • 4-6 Years of executing or supporting  digital campaigns in an Ad Operations role, Digital Channel (media and creative best practices) and Platform knowledge
  • Develop strong relationships with ad-technology companies, seeking out new opportunities that could augment client specific initiatives
  • Familiarity with tagging technologies, such as Google Tag Manager or Tealium, and ability to learn their end to end implementation and QA process
  • Expert in DCM/DV360 - able to QA/troubleshoot trafficking setup
  • Familiar with DMP implementation- able to help troubleshoot and onboard 
  • Familiar with leading DSP’s, Marketing Technologies, and Integrations with 3rd Party Partners
  • Fluent in MS Excel usage
  • A natural curiosity, eager to learn new technologies and try new things
  • Demonstrated ability to build and manage internal and client relationships, as well as managing a team
  • Demonstrated ability to manage complex client projects,  including the ability to provide coordination and direction to your extended team. You will hold yourself and your teammates accountable for flawless delivery of digital campaigns, in partnership with your extended team.
  • Extremely detail oriented, organized, and accountable. 
  • Solutions oriented, focused on solving the problem with innovative and responsive recommendations.
  • Have deep understanding of third party ad-servers, rich media vendors, channel specs, and other tracking technologies that can be incorporated into buys

Relationships (People you will collaborate with)

  • Create strong relationships with internal teams in order to provide collaborative and forward thinking operational solutions for clients.
  • Serve as an expert on Digital Operations, especially when it comes to integrating partner technologies including ad serving and ad management within platforms
  • Communicate and educate key stakeholders (both internally and with clients), advocate for actions which will result in positive outcomes
  • Demonstrate strong commitment to understanding client’s business and the industry by identifying opportunities for clients to take advantage of (i.e. beta and technology innovation opportunities via MAGNA)
  • Liaise with Account, Media Planning, Finance, Technology/UX, Digital Strategy, Digital Production as needed.
  • Accountable for partner communication and deliverables including issue resolution and product roadmaps


Execution
(the tangible deliverables or tasks you will produce or complete)

  • Define industry best practice for Media Operations, in partnership with Director, Ad/Media Operations, Platform Leads and Analytics.
  • Lead the onboarding of any new client to Hill Holliday media, ensuring that financial and operational setup is completed on time and without impact to launch timeline
  • Lead the onboarding to Marketing Technology Platforms i.e. DMP’s and CRM solutions in partnership with Analytics and Platform teams, including implementation and project management.
  • Conduct quarterly Platform audits to ensure campaigns are setup consistently, and to best practice
  • Creates and maintains digital processes, recommends updates, and efficiencies. Educates teams, schedules check-ins for ongoing maintenance and helps ensure adoption.
  • Facilitate training programs for all Platforms, ensure teams are up to date on the latest offering and training opportunities
  • Manages the creation of external facing POV’s and client communication on Operational items (i.e. timelines, partners, industry announcements).
  • Manages the media tagging process, from trafficking to onsite measurement, in partnership with Analytics and Platform
  • Manage relationship with 3rd party ad-server and outsourced trafficking vendor, ensuring full utilization across all partners


Valued Behaviors:

Leadership

  • Ability to manage multiple, diverse team members and support them in their goal development
  • Encourages and facilitates learning and growth of others
  • Takes accountability and drives the team to do their best work
  • Ability to showcase gravitas and credibility during a presentation
  • Ability to manage up, down and across
  • Can lead on-boarding, training and development for junior team members and other teams
  • Can lead meetings with confidence, diplomacy and conviction

Collaboration

  • Key driver in ensuring cross department and team collaboration
  • Can flex between managing the team, and being a collaborative member of the team
  • Strive to positively influence peer group and cross functional team members
  • Creates opportunities for junior team members to get involved in projects, events and offerings that will help them stretch and grow

Accountability for Results

  • Understands complete scope and team responsibilities and manages hours and resources to get work done
  • Experience developing and communicating innovative strategies in how the team meets goals and delivers work
  • Ensures team members take accountability for on-time and on budget quality execution
  • Ability to provide leadership to the team and is a responsible steward of deliverables