Sr. Product Marketing Manager

Marketing Campbell, California


Hightail has transformed how marketing and creative teams actively collaborate to create innovative creative campaigns and content. Conceived and built in active partnership with leading marketing and creative professionals, Hightail abolishes the biggest challenges faced in collaboration in order to make it easy (and dare we say, fun) for everyone - clients, internal teams, agencies and freelancers - to share, contribute, feedback, improve and approve creative content, projects and campaigns.

This is an unique opportunity to join Hightail’s world-class Marketing team as an individual contributor in a high-visibility, cross functional Customer Growth role devoted to empowering all Hightail users to realize the full potential of Hightail and become more successful in their marketing and creative roles.

The successful candidate will:

  • Develop programs and initiatives targeted to Hightail’s installed base of free, Pro and Business users in order to deliver needed usage, revenue and viral goals.
  • Conceive and drive in-product experiments and communications in lock step with Product/Engineering to increase discovery and adoption of Hightail’s high value viral and collaboration features.
  • Analyze and understand data around user behavior metrics using all tools and resources available; regularly contributing actionable insights and informing key programs and strategies with this insight into the distinct user journeys.
  • Ensure customer support, customer success, sales and marketing teams are appropriately briefed and equipped for releases of new experiences and functionality
  • Keep the wider organization up to date on the competitive landscape
  • Stay close with all of Hightail’s user audiences with research and conversations as well as insights from support, sales and marketing with the goal of understanding their unique use-cases and current challenges in order to inform prioritization and roadmaps
  • Provide a holistic view and strategy for all user communications: in-app, email, trigger and mobile notifications

Is this the opportunity for you?

  • You have 4+ years of demonstrable customer marketing experience within a B2B or B2C SaaS business.
  • You are a revenue-oriented marketer with a deep appreciation for growth drivers
  • You are comfortable working cross-functionally and effectively communicating across every level in the organization and driving to consensus and clear decisions
  • You are goal and metric driven - you love watching the daily and weekly metrics move based on the latest test or implementation
  • You enjoy a fast paced work environment and are ‘in your flow’ when actively juggling both short and long term priorities along with daily demands
  • You’re scrappy and are always up for digging in and figuring out how to make something happen
  • You’re proud of how quickly you pick up new software and have more than a few spreadsheet ninja skills hidden up your sleeve
  • You’re fun to sit next to at lunch
  • Your boss and colleagues describe you having strong analytical and communication skills