Senior Marketing Manager/Assistant Director of Marketing, Basic Books Group

Marketing New York, New York


The Basic Books Group is seeking a Senior Marketing Manager or Assistant Director of Marketing, (depending on experience). This role will be responsible for creating and implementing creative and dynamic marketing campaigns for a variety of titles across imprints, with a particular focus on business book marketing.
  • Develop and implement title-specific marketing campaigns each season and ensure that author and publisher objectives are met.
  • Work with key stakeholders (author, agent, editorial, sales, publicity, and marketing) during the planning phase to ensure that there are cohesive and strategic marketing plans for all assigned titles.
  • Work closely with publicity & marketing to develop comprehensive digital strategies and guidance for our books and authors.
  • Collaborate closely with high-profile authors and their teams to implement strategic pre-order and on-sale marketing campaigns utilizing authors’ networks and platforms.
  • Oversight and growth of imprint-specific digital platforms including website, newsletters, and social media platforms.
  • Coordinate and oversee the production of presentations and marketing materials for seasonal sales conferences.
  • Coordinate and oversee the production of marketing graphics including ads, flyers, postcards, bookmarks, and social graphics.
  • Collaborate on Hachette corporate marketing initiatives and cross-promotions, including seasonal initiatives and marketing verticals.
  • Attend kickoff calls with authors to share campaign plans and provide comprehensive marketing updates before, during, and after publication.
  • Manage year-round marketing campaigns for key backlist titles.
  • Closely monitor and adhere to departmental budget and overheads.
  • Minimum of 5+ years of progressive marketing experience
  • Business book and/or nonfiction marketing experience preferred
  • Understanding of effective marketing strategies, especially for business books, and ability to develop creative approaches to achieving marketing goals
  • Experience working with high-profile authors or brands
  • Experience developing and deploying social media marketing campaigns
  • Understanding of the ever-evolving social and digital media landscape
  • Results-oriented, motivated, resourceful, and able to meet deadlines independently
  • Superb communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings regardless of audience
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $70,000 to $95,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 2 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.