Publicity & Marketing Assistant, Workman and Artisan Books
Workman and Artisan Books are leading publishers of award-winning lifestyle and nonfiction books, gift books, stationery, puzzles, and the bestselling calendar line in the business.
We are seeking a dynamic, motivated, and detail-oriented Publicity & Marketing Assistant to join the Publicity & Marketing team supporting the Workman, Artisan, Workman Calendars and Black Dog imprints. The ideal candidate is curious to learn about publicity, marketing, social media, and event planning as he/she/they will be an active participant in all aspects of bringing our books to the attention of consumers. The candidate must be organized, an excellent writer and communicator, and have the ability to work under pressure with a sense of urgency.
This position reports to the Director of Publicity & Marketing (Artisan Books) and resides within the Workman Publishing and Artisan Books Marketing and Publicity department. The majority of the workload will relate to traditional publicity campaigns and include support on marketing initiatives related to social media promotion. Please note: this role will be based in our New York Office. Hachette Book Group’s current hybrid working model is two days in the office per week.
Essential Duties and Responsibilities:
- Assist senior staff in the publicity and marketing department on lead campaigns through building media and partnership lists, pitching media and brand partnerships, creating tour schedules, scheduling travel, arranging author escorts, writing press releases and pitch letters, preparing promotional materials, coordinating mailings, and researching social media trends.
- Independently own and manage publicity campaigns for select books, calendars, puzzles, and stationery lines
- Draft press releases, pitch letters, promotional materials and media lists
- Organize and coordinate author schedules and escort authors to NYC-area events and media where appropriate
- Assist with orchestrating social media influencer outreach and campaigns
- Organize social media schedules and contribute to research and ideation
- Administrative tasks include: creation of seasonal schedules, maintenance of the department digital filing system, managing monthly AmEx statements through Concur Solutions, helping to manage the department internship program, note-taking at meetings
Qualifications
- College degree, or equivalent work experience
- Prior publicity or public relations experience through coursework, part-time work, or internships is preferred
- Demonstrated interest in reading and promoting nonfiction and lifestyle books
- Exceptional interpersonal, verbal, and written communication skills
- Excellent organizational skills
- Excellent time management skills with ability to multitask and meet deadlines
- Ability to work independently as well as collaboratively
- A strong focus on details and deadlines
- Excitement for participating in and contributing to a fun, vibrant work environment with a great company culture
As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.
Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The compensation range for this position is $47,500. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.
The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.