Embrace your potential

Description

• Bachelor’s degree in business, Marketing, E-Commerce, or a related field (MBA preferred).
• 8-10 years of experience in e-commerce, digital marketing, or channel development, with at least 5 years in a leadership role.
• Strong understanding of e-commerce platforms, digital marketing strategies, and data analytics tools.
• Proven track record of developing and executing successful e-commerce strategies.
• Experience managing cross-functional teams and driving collaborative projects.
• Strong financial acumen and experience managing budgets.
• Excellent communication, leadership, and negotiation skills.
• Ability to adapt quickly to changing market conditions and business needs.
• Familiarity with global e-commerce trends and best practices is a plus 

• Develop, enhance and execute a comprehensive e-commerce channel strategy to increase online sales and market share.
• Identify and evaluate new e-commerce opportunities, including partnerships, marketplaces, and direct-to-consumer virtual locations and platforms.
• Lead competitive analysis to monitor industry trends, market shifts, and competitor activities.
• Drive digital transformation initiatives to enhance e-commerce capabilities.

• Manage and grow multiple e-commerce channels (website, marketplaces, mobile apps, etc.), ensuring seamless customer experiences.
• Oversee the development and continuous optimization of e-commerce platforms, improving site functionality, user experience, and conversion rates leading directly to sales.
• Monitor and analyze key performance indicators (KPIs) to assess channel performance and implement strategies for improvement, pivot / shifts as needed in execution.

• Lead and mentor cross-functional teams, including product, marketing, IT, operations, and customer service, to drive e-commerce initiatives.
• Collaborate with internal stakeholders (e.g., product, marketing, logistics) to ensure alignment with broader business objectives.
• Foster a culture of innovation, agility, and customer-first “Raving-Fans” thinking within the e-commerce team.
• Collaborate across teams, e.g., Parts and Trucks working together to best enhance engagement with customer.
• Identify new / additional sales team members to join team.

• Drive daily, week, monthly, annual sales to target levels (from lead generation to sales success/closure)
• Develop and implement competitive strategies, promotional plans, and campaigns to drive sales and maximize revenue.
• Establish clear sales targets and ensure the team meets or exceeds them.
• Analyze customer behavior and sales data to identify opportunities for upselling, cross-selling, and customer retention.

• Manage relationships with third-party vendors, platforms, and partners to ensure alignment with the company’s e-commerce goals.
• Negotiate contracts and ensure vendor performance aligns with business objectives.

• Develop and manage the e-commerce channel’s budget, ensuring resources are allocated effectively.
• Monitor financial performance, including profit and loss, and ensure initiatives are executed within budget.

• Develop regular reports on e-commerce performance, customer trends, and sales analysis for senior leadership.
• Use data analytics to refine strategies, optimize product offerings, and improve conversion rates.
• Data-driven decision-making - Utilize analytics tools to monitor channel performance, customer behavior, and market trends. Make data-driven decisions to optimize sales strategies, inventory management, and marketing campaigns.