Senior Practice Development Manager

Business Development and MarketingHybrid Remote, Boston, MA Fort Lauderdale, FL Orlando, FL Doral, FL Washington, DC McLean, VA Philadelphia, PA Chicago, IL Dallas, TX Houston, TX Atlanta, GA Phoenix, AZ Las Vegas, NV Minneapolis, Minnesota


Greenberg Traurig, a global law firm, currently has an excellent full-time employment opportunity for a Senior Practice Development Manager. We offer competitive compensation and an excellent benefits package.

Position Summary

The Senior Practice Development Manager will serve as a trusted advisor to the global real estate group (approximately 700 attorneys and across 40 offices) and global practice chairs, while providing the highest level of service in daily operations and business management.

Duties & Responsibilities

  • Supports the Real Estate Practice in delivering strategic business development, practice management, and cross-office initiatives on a global scale, working closely with colleagues in various parts of the world by identifying and creating internal efficiencies, providing optimal practice tools and resources to attorneys
  • Facilitates the annual business planning process, including drafting of strategic plans for the practice group, executing on related projects and initiatives, and tracking success against plans
  • Partners with assigning attorneys, practice leadership and department timekeepers, as needed, to improve attorney utilization and manage workflow at all levels in response to client requests
  • Oversees practice management initiatives, including coordination of staffing, identification of training programs, and other administrative tasks
  • Supports the attraction, development, and retention of attorneys through firmwide staffing platforms, alignment of talent management with overall practice strategy, and successful integration of lateral attorneys
  • Partners closely with the firm’s Professional Development team to identify, manage, and deploy attorney training programs
  • Organizes regularly-scheduled practice group conference calls, as well as initiates following-up on specific action items arising from those discussions
  • Gathers and analyzes market research and analysis on targets/sectors, as needed, identifying areas of opportunity and action plans
  • Prepares and leads presentations for internal and client facing presentations in a variety of forums, including internal meetings, client presentations, and others
  • Manages the lateral attorney onboarding process at all levels for the department
  • Collaborates with regional and practice group managers and the business development team to provide strategic direction in connection with Real Estate related proposal requests and RFPs, including tracking and reporting on win/loss outcomes and identifying areas of improvement
  • Oversees content development for practice group resources, including newsletters and department-wide communications
  • Supervises a team of marketers who oversee the day-to-day marketing, events and communications need for the Global Practice, including:
    • Oversees practice resources and materials, including practice descriptions, experience databases, and client lists
    • Oversees external and internal events related to client educational forums, webinars, sponsorships, social events, or other networking programs for the group and evaluate ROI
    • Oversees practice-specific sponsorships and events
    • Oversees submissions for directory and ranking authorities, such as Chambers, Legal 500, PERE, etc.
    • Assists with a variety of other short- and long-term projects and attorney requests
    • Collaborates with marketing professionals throughout the firm, including the communications team, events team, and design team

Skills & Competencies

  • Provide outstanding client service, meet high quality standards for services, and meet or exceed client expectations; proactive in seeking innovative ways in which to help others
  • Ability to work under pressure to meet strict deadlines, adapt to a fast-paced, high-pressure environment to achieve business goals and objectives
  • Excellent interpersonal and communication skills (oral and written), professional demeanor, and presentation; solid composition, research and editing skills
  • Highly motivated, self-starter who can work well under minimal supervision, as well as take a proactive approach in being team-oriented
  • High attention to detail, outstanding organizational skills, and the ability to manage time effectively
  • Ability to maintain composure, positive outlook, and professionalism
  • Demonstrated ability to work well, be influential, and communicate effectively with senior leadership and staff, including presenting ideas in a clear, succinct manner

Qualifications & Prior Experience

  • Bachelor’s degree required; Masters or JD preferred
  • Candidate will have a minimum eight years of experience in marketing or business development within a law firm or professional services firm
  • Proficiency in Windows-based software and Microsoft Office Suite, including Word, PowerPoint, Excel, and Outlook
  • Exceptional computer skills with the ability to learn new software applications quickly

Greenberg Traurig is an Equal Opportunity Employer and committed to diversity and inclusion in the workplace. Individuals seeking employment at Greenberg Traurig are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.

In support of our unwavering dedication to putting diversity, equity, and inclusion into action, GT participates in the Mansfield Rule Certification Program. This Program, which is administered by The Diversity Lab, aims to increase diverse representation in the legal industry. In July 2020, we achieved Mansfield Rule 3.0 Certification. A year later, in 2021, we achieved Mansfield 4.0 Certification Plus, meaning we went beyond the requirements of the original Mansfield program. Most recently, in 2022, GT gained Mansfield Rule 5.0 Certification Plus – again achieving the highest level of certification a law firm can obtain. GT is currently participating in the Mansfield Rule 6.0 Certification Program. Providing your data during the application process helps us with achieving our goals and with meeting reporting/record-keeping obligations under federal and state law and other legal requirements. Providing your data is entirely voluntary and will not be considered in the hiring process or thereafter. Any information that you do provide will be treated confidentially.