Description

The Business:

Since its founding in 2009, Greenberg Traurig’s London office has established itself as a multidisciplinary law firm with over 80 lawyers who are well placed to provide high calibre legal services to a broad range of clients in the UK and across the globe.

GT London’s core practices are M&A, Real Estate, and Equity & Debt Capital Markets, supported by our strength and wide-ranging experience in complimentary areas such as Tax, Fund Structuring, Finance, EU & Competition, Anti-Corruption, Employment, Dispute Resolution, Environment, Health & Safety and Intellectual Property.

Reflective of London’s multifaceted business community, our client base is varied across many sectors, with our focus concentrated on the pharmaceutical, chemical, real estate, financial institution, retail and communications sectors.

GT London’s ethos is rooted in custom-tailored partner-led advice – uncompromising in quality, efficiently delivered, and continuously mindful of our clients’ satisfaction and commercial objectives. Our commitment to building long term relationships with clients as well as establishing new ones has led to the office being consistently recognised by leading legal directories, including Chambers UK, Chambers Europe, and Chambers Global, as well as the Legal 500 UK Guide.

We are committed to creating a diverse and inclusive work environment that offers our employees the opportunity and support they need to succeed. We are therefore happy to discuss any reasonable adjustments that individuals may require throughout the recruitment process and once they have joined the Firm. One of our core values at Greenberg Traurig is to promote diversity and inclusion at all levels within the Firm, which is actively supported by our Managing Shareholder and D&I committee. 


The Role:

The Marketing & Business Development Manager will create and implement marketing, business development and communication initiatives and strategies that reflect the firm’s brand and positioning and achieves strategic, proactive media coverage in support of key business goals with a primary focus on supporting the London office and working collaboratively across Europe and with professionals in the United States. The role will be responsible for a small marketing team in the London office.


Responsibilities:

• Works with the London office leadership and firm-wide marketing team to create and execute a proactive business development and marketing program that supports the firm’s strategy and aligns with global practice objectives
• Works with London practice heads on specialised marketing and business development needs including media, events, client targeting and collateral materials
• Oversees client-facing documents including pitches, proposals, presentations, and responses to RFPs while ensuring delivery and/or production requirements are met
• Manages the business development process by working with the marketing intelligence team on research requirements and practice development managers on capabilities and experience requirements
• Collaborates with the communications team on GT Alerts, press releases, social media and strategic communication needs in the UK market
• Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, newsletters, alerts, speaking engagements, multimedia presentations and other targeted efforts
• Seeks out new opportunities to place attorneys/stories in client-facing media, including local, national, legal, business and targeted trade publications
• Provides media relations support, including pitching and monitoring interviews and prepping attorneys with talking points and media coaching
• Writes press releases, internal communications and other media collateral as needed
• Provides social media support
• Plans and oversees events including receptions, roundtables, seminars, client dinners, sponsorships, and other client-centric and office-related events
• Plans, researches, monitors, writes, and executes awards submissions and nominations
• Compiles information and collaborates with lawyers on submissions for directory and ranking authorities such as Chambers & Partners, Legal 500, IFLR, as well as award nominations
• Maintains London-based practice descriptions and representative experience
• Creates and repurposes content for external communications on various platforms
• Coordinates with third-party vendors on a variety of projects
• Collaborates with marketing and other business professionals throughout the firm across functions and teams to provide information about London capabilities, experience and statistics.
• Other responsibilities as needed

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements.

Experience, Skills and personal attributes:

• Demonstrate the ability to lead a team
• Excellent interpersonal and communication skills, both written and oral
• Must be motivated and driven to deliver an excellent service to internal and external clients
• Must be able to work collaboratively with colleagues in the UK and the US
• Demonstrates the ability to work in a fast-paced, high-volume environment
• Excellent proofreading and editing skills, including specialised experience in business and/or legal writing
• Well-developed strategic thinking and problem-solving capabilities who will take ownership of projects
• Excellent prioritisation and time management skills
• Flexibility and adaptability in a fast-paced work environment
• Demonstrated ability to take initiative, anticipate needs and exercise independent, sound judgement
• Ability to synthesize complex information into a compelling narrative for media, client or firm use
• Demonstrate a positive attitude and be a role model for the team
• Excellent attention to detail and the ability to work well under pressure
• Demonstrate the ability to manage simultaneous workstreams to tight deadlines
• Must be able to work autonomously
• Significant experience in the legal marketing or professional services industry would be desirable
• Effective interpersonal skills and the ability to interact with people at all levels.
• Always maintain a customer focused approach.
• Ability to demonstrate a flexible and hands-on attitude, responding effectively to rapidly changing circumstances.
• Excellent team player and strong interpersonal skills.
• Excellent IT skills (Word, Excel, and Outlook).

Qualifications:
An undergraduate degree in Marketing would be advantageous.