Senior Associate - Analytics

Data, Analytics & Insight Bend, Oregon New York, New York Chicago, Illinois


Description

THE ROLE:

 

This position will support senior search strategists working with the worlds largest brands. Day-to-day responsibilities consist primarily around conducting market research, building databases, analyzing/visualizing data and presenting findings to clients. The role may involve building out analytics models that assist in the identification of data-driven insights and subsequent recommendations to improve digital marketing effectiveness.

 

The ideal candidate is an experienced marketing analyst with a sound understanding of web technologies and strategies (particularly SEO, SEM and content marketing tactics) and experience in working within CPG, B2B or technology industries. *New York positions are specifically B2B/tech focused.

 

YOUR IMPACT:

 

  • Support GSIs client-specific team (*and the paid team at sister-agency GroupM) to help execute deliverables supporting evidence-based content strategy, organic search discoverability and paid promotion strategy.
  • Work with team leads to research solutions for and contribute to strategic recommendations for organic opportunities, including: technical SEO, onsite SEO, content strategy guidance, and advanced keyword research.
  • Contribute to conversations with day-to-day direct clients and internal stakeholders to assess immediate and long-term needs and solve complex issues.       
  • Work with analytic and team leads to track, measure, and report on digital performance, implementation tracking, insights and opportunity identification using Tableau and other data visualization solutions.
  • Stay current with industry trends and best practices and participate in weekly meetings

 

YOUR QUALIFICATIONS:

 

  • Bachelor’s degree or above in marketing, communications, advertising, analytics or related field preferred with 4+ years experience in marketing analytics
  • Advanced knowledge of Tableau (other data visualization platform experience considered). Tableau Prep experience would be a plus.
  • Advanced Excel
  • Text analytics experience, or skills involving the application of Python models to analytics (including any machine learning) would be amazing but not required.
  • Curious, self-reliant, and a natural problem solver who is proactive in reaching out to internal stakeholders with questions and guidance needs
  • Excellent written and verbal communication skills.
  • Comfortable working independently and in a team environment to execute assigned deliverables in a prompt and efficient manner.
  • Committed to going the extra mile to make both internal and external clients happy and take pride in your work.
  • Working knowledge of search engines, how they work, and the factors involved in rankings is a plus.

 

ABOUT GLOBAL STRATEGIES INTERNATIONAL (GSI)

Global Strategies International is a division of Mindshare, specializing in helping Fortune 500 companies use data to develop market insights. Originally started to help enterprise companies succeed in SEO we further developed our market research capabilities to power all aspects of our clients marketing initiatives.  

 

We are located in Bend Oregon which offers a short commute from any neighborhood, year-round outdoor activities and regular wildlife appearances from our office windows.  We are a group that works hard, gets along well and take seriously our commitment being trusted advisors to our clients. 

 

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.