Senior Associate, Organic Search

Programmatic, Biddable, Paid Media & SEO Chicago, Illinois San Francisco, California Los Angeles, California Los Angeles, California Atlanta, Georgia New York, New York Austin, Texas Boston, Massachusetts Dallas, Texas Detroit, Michigan Durham, North Carolina Fort Lauderdale, Florida Fort Worth, Texas Miami, Florida Raleigh, North Carolina Salt Lake City, Utah


Description

Work Location: A Hybrid Work Experience

At GroupM Services, we believe that work is a part of life, not the other way around. To support that belief, we have recently adopted a “collaboration-led” hybrid approach to work in order to provide employees with the flexibility to do the best work of their lives no matter where they are working. This means that for roles where it makes sense, you'll spend some of your time in our incredible workspaces (when it's safe to do so) and some of your time remote. Check out this updated list of where we can hire:

  • California – LA or SF
  • Colorado – Denver
  • Florida – Miami/Fort Lauderdale
  • Georgia – Atlanta
  • Illinois – Chicago
  • Massachusetts – Boston
  • Michigan – Detroit
  • New York – New York City tri-state area (NY, NJ, CT)
  • North Carolina – Raleigh/Durham
  • Texas – Austin or Dallas/Fort Worth
  • Utah – Salt Lake City


Overview:

We are seeking a Senior Associate to join our Organic Search team to manage the daily execution of a client’s organic search campaigns. The Senior Associate must be beyond the initial stepping stones of understanding the fundamentals of SEO. In this role, you will have increased responsibility and accountability for SEO campaign execution as well as gaining further exposure to client-facing opportunities.


Your Impact:

Campaign Strategy Implementation

  • Understand the client’s products, competition, industry landscape, marketing goals and objectives
  • Review and analyze competitor sites and understand their organic search approach
  • Define a campaign strategy and deliverables plan that meets or exceeds client expectations including:
    • Keyword strategies for optimal on-site performance
    • Detailed site analysis and technical recommendations
    • Detailed content recommendations
    • Comprehensive linking strategy
  • Work closely with other internal departments to develop fully integrated search campaigns
  • Attend client and agency meetings to present deliverables, campaign strategies, and tactics

Campaign Reporting Results and Optimizations

  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
  • Review rankings and linking data against internal measurements for success
  • Review monthly client reports, verify accuracy and provide analysis
  • Optimize campaigns accordingly to maximize client investment and to resolve performance issues
  • Support SEO team in data acquisition or campaign insights for quarterly or annual business reviews
  • Organic Search Innovation
    • Stay current with industry trends, best practices, and discusses potential impact with team on client work
    • Periodically aid in creation of new business presentations

Your Background:

  • An academic degree in a related field (such as Advertising, Marketing, Business Administration, Economics, Mathematics, Analytics, or Communications)
  • A minimum of 1-3 year of experience in organic search/search engine optimization/SEO
  • Previous experience in an agency environment highly desired
  • Strong background in data analytics and strategy. Must be experienced in manipulating large datasets and being in a numbers-driven position
  • Basic knowledge of HTML, Google Analytics and Webmaster Tools highly desire
  • Proficiency with Microsoft Office (Excel, Word, PowerPoint)
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Enjoy working in a fast-paced and collaborative environment


About GroupM:

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business. 


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.