Associate Director, Paid Search

Programmatic, Biddable, Paid Media & SEO Chicago, Illinois New York, New York


Description

Are you moving up the career ladder and looking for your next management opportunity in digital media?

In this influential role, you'll be accountable for all day-to-day Paid Search operations on and be the main point of contact for an account. The Associate Director provides strategic direction and leadership inside the digital group, to deliver the most effective and advanced communication plans, managing the career paths of supporting staff within the Paid Search team. You'll be expected to function at a highly efficient level, manage teams on multiple accounts and maintaining a strong client relationship.

THE ROLE: 

  • Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance. You will provide stewardship, advising on all Paid Search matters falling within the scope of our engagement.
  • You'll develop positive relationships with search community, vendors and Directors for optimal service levels and results
  • You will study and understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, ensuring your recommendations are insightful and consistent.
  • Interface and present to senior clients on regular basis
  • Train, motivate & develop Search Managers, Senior Associates and Associates, performing as a leader with minimal supervision. A key result will be developing talent. We need you to elevate the practice by developing your own team members to be strategic about the role of paid search in the media mix.
  • Develop and write up standard methodologies for improving operational efficiencies within the team and the group
  • Assist in staff planning, resource allocation, interviewing/hiring, and team evaluation
  • Maintain and encourage an open environment for the media partners to approach [m]Platform teams first with opportunities and innovations
  • Participate in Agency / departmental task forces, project work and new business for GroupM organizational impact
  • Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

YOUR IMPACT:

  • You will showcase a minimum of 4-5 years of relevant Paid Search experience or related media planning experience, with focus on team leadership and management.
  • Naturally, you'll have an In-depth knowledge and understanding of search engines
  • Significant client-facing and relationship management experience
  • Prior experience managing a team demonstrating a proven track record in training and growing junior team members
  • We seek a motivated self-starter who can prioritize tasks, be a decision-maker, and work both on a team and independently
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Enjoy working in a dynamic and collaborative environment


ABOUT GROUPM (and GroupM Services):

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.


GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.